Gordon and Komarov Retain Leadership: How YouTube Blogger Ratings Changed Over the Year

The Ukrainian segment of YouTube demonstrates steady interest in analytical and socio-political projects covering the events of the war. According to a fresh study by analysts from the Slovo i Dilo publication, prominent bloggers and journalists retain leading positions in the popularity ranking, while the list of top creators has welcomed new millionaire names.

Dynamics of Ranking Leaders: Gordon and Komarov

For the third consecutive year, Dmytro Gordon's channel "V gostyah u Gordona" holds the first place in terms of subscribers. Over the past year, its audience grew by 2.3% to reach 4.55 million subscribers, with total views exceeding 3.4 billion. The journalist's second eponymous channel also showed growth of 2.9%, gathering 3.65 million subscribers and 2.4 billion views.

Dmytro Komarov holds the second spot with his educational and documentary content "Mir niznanku". His audience increased by 1.7% to 4.28 million subscribers, while views crossed the 1.4 billion mark. Notably, in 2023, Komarov surpassed Gordon in subscribers, but current figures have solidified their status as the platform's primary leaders.

Interviewers and Military Analysts: Zolkin, Sternenko, and Portnikov

Volodymyr Zolkin, specializing in interviews with Russian prisoners of war, rounds out the top three. His channel has 2.31 million subscribers, which is 0.4% lower than last year, though overall engagement increased: views grew from 1.4 billion to 1.5 billion. Serhiy Sternenko occupies the fourth position with a 4.8% audience growth to 2.19 million subscribers and 1.5 billion views.

Among millionaire creators, Vitaliy Portnikov demonstrated the highest growth rate. His audience expanded by 9.4%, exceeding 1.06 million users. Additionally, journalist and political commentator Denys Kazansky, who regularly analyzes the situation at the front, entered the millionaire channels list for the first time.

Roman Tsymbaliuk grew his audience by 7.2% over the year (to about 1.49 million subscribers), overtaking MP Oleksiy Honcharenko, whose audience remained stable at 1.43 million subscribers. Ramina Eshakzai gathered 1.5 million subscribers with a 1.4% growth, and Yanina Sokolova strengthened her position with 1.41 million subscribers and 529 million views. Oleksiy Durnev maintains 1.38 million subscribers, Yuriy Butusov has 1.3 million users with 0.8% growth, and Taras Berezovets concludes the millionaire pool with 1.05 million subscribers.

The presented analytical data indicate the preservation of high public demand in Ukraine for expert analytics, documentary evidence, and author commentary regarding the war and international politics. Most channels continue to expand both their subscriber base and view counts, confirming the transformation of information consumption habits toward deep content. These indicators reflect the overall popularity dynamics of authors and the relevance of the socio-political agenda on the video platform in current realities.