Ukrainian rappers and service members Tour, Gonya, Misha Pravylny, and Harry Schultz have released a new joint track titled "Shcho dali?" ("What's Next?") along with its music video. The release has become a candid and harsh fixation of the present time, in which war, according to the performers, has become routine, and the only "plan" for the enemy consists of body bags and black sacks. A special role in the creation of the track was played by the participation of the Ukrainian drone manufacturer "General Chereshnya," which, according to the authors, added a technological and "deadly" vibe to the song.
Black Humor as the Tone of the Times
In the track "Shcho dali?", the performers deliberately avoided soft phrasing, opting instead for a straightforward delivery featuring elements of black humor, sarcasm, and harsh statements. The artists explain this approach by stating that under the conditions of daily struggle for survival, "the only possible tone is biting sarcasm, black humor, and absolute confidence in our victory." According to them, picking soft words in such a situation makes no sense, which is why the composition is structured as a direct statement about the moods within society.
Cooperation with a Drone Manufacturer
A key feature of the release was the partnership with Ukrainian drone manufacturer "General Chereshnya." The musicians note that with the company's support, "this message flies where it needs to go even faster and more accurately." Marko Kushnir, Director of Communications and Media for the company, stated that cooperating with the artists helps develop military culture through Ukrainian rap. „We continue to develop the direction of military culture in the truest version — rap. We are proud of the opportunity to create such products with the best masters of their craft. And we are also proud that the guys operate our drones. Now the cooperation extends beyond dugouts and workshops. Next is even more,“ Kushnir said.
Music Video and the Message to Continue the Fight
Alongside the track, the performers presented a music video featuring footage that reflects the daily reality of Ukrainians during the war. Regardless of international statements and decisions made "behind closed doors," the artists urge everyone to keep fighting. „No matter the promises made by global „figures,“ no matter what is decided in closed offices — we need to keep doing what we do: prepare every day, grow stronger, and continue the fight,“ emphasized Tour, Gonya, Misha Pravylny, and Harry Schultz. The song "Shcho dali?" is available on streaming platforms.
Context: The Performers and the Company's Label
As a reminder, Tour, Gonya, Misha Pravylny, and Harry Schultz are Ukrainian rap artists and service members who joined the Defense Forces of Ukraine at various times. It was previously reported that the defence-tech company "General Chereshnya" launched its own music label, 27 Cherry Records, making this release part of a broader practice of combining musical and defense content. The company is among the leading Ukrainian unmanned systems manufacturers: according to the Delta ranking, at the end of July, it topped the list in terms of E-points, highlighting its role in the industry and explaining the scale of the partnership with the artists.
