A large-scale project to digitize the labor market is launching in Ukraine. The Ministry of Economy, Environment, and Agriculture has presented a new platform called «Obriy». This is not just a job aggregator, but a comprehensive ecosystem designed to connect millions of citizens with employers and create a transparent employment model.
A Single Window for the Labor Market
Minister Alexey Sobolev emphasized that the state is getting the opportunity to see the labor market as a whole for the first time, moving away from working with fragmented information from various registries. «Obriy» is a digital infrastructure based on deep data analysis that will accompany a person throughout their working life.
The focus of the developers is on 12.5 million economically inactive Ukrainians. The goal is ambitious: by the end of this year, the new system plans to attract at least 100,000 people to the labor market.
How the Selection Algorithm Works
Deputy Minister for Digital Development, Alexander Tsybort, explained the mechanics of the platform. The system uses algorithms for precise personnel selection. Only resumes that best match the employer's requirements and preferences will be sent to the employer's office. This should significantly reduce the time to fill vacancies and improve the quality of hiring.
Integration with «Diia» and Launch Schedule
The first services of the ecosystem will appear in the state application «Diia» as early as this summer. Beta testing of the first module of the system has already started. Through «Diia», users will be able to register for training, receive state grants, and subsequently obtain electronic certificates. This functionality will be available as early as July 2026.
The remaining key modules, including non-formal education services, mentorship programs, employer personal accounts, and a job database, are planned to be rolled out by 2027.
Career Guidance for Schoolchildren
An important element of the strategy will be integration with the educational platform «Mriya». This will allow the launch of a career guidance service for high school students, helping them choose a career path based on the current needs of the economy.