Since the start of the full-scale war, a significant portion of Ukrainian bloggers has switched to Ukrainian in their social media. However, according to data published by Styler in September 2026, a number of well-known influencers continue to create content in Russian or use it as their primary language of communication with their audience. The publication's editorial team compiled a selection of public figures whose current posts on Telegram, Instagram, and TikTok still contain Russian-language text, captions, and voice messages.
Anna Alkhim: Language as Part of a Public Image
Among Ukrainian bloggers whose name is most strongly associated with language-related scandals, Anna Alkhim stands out. According to Styler, in her current Telegram channel posts as of September 2026, the text remains predominantly in Russian. Alkhim has repeatedly been a participant in public debates over the Russian language, Russian music, and her own statements on the language issue. The blogger has publicly defended her right to communicate in whichever language is comfortable for her, which regularly drew criticism. In her case, Russian-language content has long become an integral part of her public image, rather than a mere habit.
Stasya Makeieva: "It's Really Hard for Me"
Another popular blogger, Stasya Makeieva, tried to explain her language position in much more detail. In an interview on the YouTube channel Okay Eva, recorded in 2024, she stated that in everyday life she is more comfortable speaking Russian and that it is difficult for her to formulate her thoughts in Ukrainian even after lessons with a tutor. "It's really hard for me. I can't think in Ukrainian," Makeieva said, adding that she is irritated by the pressure over language choice. In early 2026, Russian-language content featuring her young daughter sparked discussion: Makeieva explained that the child does not yet know Ukrainian well enough but is learning it. As of September 2026, the blogger's Instagram had around 1.5 million followers.
Alena Venum and Anastasia Pokreshchuk: A Familiar Format Without Loud Controversies
Alena Venum, a native of Kremenchuk, started with beauty videos and turned her blog into a major lifestyle project. As of September 2026, her Instagram had around 3.6 million followers. Russian remained the primary language of her videos and social media for a long time, and a full switch of the blog to Ukrainian did not take place. At the same time, Venum is far less often caught up in language scandals: in her case, it is more about preserving a familiar content format than about regular public disputes. Anastasia Pokreshchuk (Justqueen), known for radical changes to her appearance and candid accounts of cosmetic procedures, again found herself in the spotlight in 2026, beginning to gradually dissolve fillers in her face ahead of an upcoming facelift. Her Instagram remains active, her audience exceeds 750,000 users, and Russian continues to be widely used in her public communication. Ukrainian is present in her content, however, but the fully Russian-language format has not disappeared.
Short Videos and Reality TV: hava.off and Vlada Rogovenko
Sasha, known by the handle hava.off, has one of the largest audiences among the subjects of this selection: according to current data, his TikTok has more than 4.5 million followers, and the number of videos exceeds two thousand. Among the posts uploaded in the summer and early autumn of 2026, Styler notes videos with Russian-language captions — "Really?", "The perfect date?", "Chose to be happy." These are current posts, not archival videos from years ago. Vlada Rogovenko, who became famous thanks to social media and the reality shows "Vid patanky do panianky" and "Top Model po-ukrainsky," also retains a Russian-language element in her content. Discussions around Rogovenko have arisen not only over language: her public statements and messages have repeatedly provoked audience reactions.
Contradictory Data
The Styler selection contains a number of inconsistencies in the interpretation of the bloggers' language choices. On the one hand, Makeieva and Alkhim openly state their personal comfort and right to choose a language, positioning Russian-language content as a matter of individual preference. On the other hand, part of the audience and public discourse views the preservation of Russian in the public sphere after the start of the full-scale war as a political gesture rather than a neutral choice. At the same time, Styler emphasizes that in the case of Venum and Pokreshchuk the language issue "often remains in the background," and it is about "preserving a familiar format." The degree of public reaction also differs: Alkhim regularly finds herself at the center of scandals, whereas Venum and hava.off generate virtually no language disputes. In addition, the publication's text contains an inaccuracy in the reference to Vlada Rogovenko: in one paragraph the pronoun "his" is used, in another — "her," indicating an editorial error in the source.
Context: Language as a Marker in the Public Sphere
The Styler selection, published in September 2026, records a persistent trend: despite a general shift of part of Ukrainian blogging toward the Ukrainian language, a significant segment of the audience still consumes Russian-language content. The audiences of the mentioned bloggers — ranging from 750 thousand to 4.5 million followers — indicate that an influencer's language choice is not a marginal phenomenon. At the same time, the publication does not provide data on how the share of Russian-language posts in these blogs has changed compared to 2022–2023, limiting itself to stating the current state of the accounts at the time of publication.
