In 2009, the third season of the musical television project Fabryka Zirok captured the attention of millions of viewers and ignited dozens of new names on the Ukrainian stage. Over the past years, the paths of the participants have diverged: some continued successful careers in show business and television, while others changed professions, emigrated, or drastically altered their usual lifestyles. The project served as a springboard for many performers whose fates continue to attract great public interest today.
Kolya Serga: From the Musical Stage to Cultural Landing and Diplomacy
On the project, Kolya Serga was remembered by viewers for his sharp sense of humor, ironic songs, and unconventional behavior, which earned him a respectable third place. After the musical television show concluded, he continued to develop creatively and gained widespread popularity as the host of the hit travel show Orel i Reshka.
Following the full-scale invasion, Kolya Serga voluntarily joined the ranks of the Armed Forces of Ukraine and founded Kulturnyi Desant, an initiative uniting artists to support the morale of military personnel. In December 2024, he was appointed advisor to the Minister of Foreign Affairs of Ukraine, focusing his work on cultural projects and strengthening the state's position on the international stage.
Oleksiy Matias and Yeva Bushmina: New Milestones in Artist Careers
Oleksiy Matias won the hearts of viewers with his curly hair, powerful vocals, and romantic image, reaching the finals to take second place, and later winning Fabryka Zirok: Superfinal in 2010. Following participation in national Eurovision selections and active creative work, the artist emigrated to the United States and settled in Los Angeles, where he recorded musical compositions, though he has stopped maintaining his social media accounts in recent years.
Yeva Bushmina, who performed under her real name Yana Shvets, was remembered for her powerful voice and plasticity, finishing fifth in the show. Following a successful period as part of the popular VIA Gra group, she developed a solo project under the pseudonym LAYAH, then returned to her own name and released a new song, 'Love Molecule,' in 2025, continuing to actively pursue music.
Vitaliy Chyrva, Vasyl Nahirnyak, and Other Project Alumni
Vitaliy Chyrva reached the finals of the show, taking twelfth place, and currently resides in Russia, where he performs as part of the KVATRO group while avoiding public statements about current events. Vasyl Nahirnyak, who took tenth place, worked in the media sphere before moving to Thailand, where he pursued sports and launched a health-focused course in 2026.
Tetiana Vorzheva, remembered by viewers for her resemblance to Angelina Jolie and participation in the group REAL O, later moved to Germany, where she studied languages and developed personal projects. Artem Mekh continued his musical career as part of the Para Normalnykh group and later pursued a solo career, remaining part of the domestic industry.
The Legacy of the Musical Show and Modern Realities
Years later, Fabryka Zirok 3 remains an important milestone in the history of Ukrainian television and show business, having shaped an entire generation of artists. The life paths of the project's alumni demonstrate how differently the destinies of creative people unfold under the influence of time, historical events, and personal choices. Today, former participants continue to realize themselves in a wide variety of fields—from the frontline and diplomacy to foreign projects and digital entrepreneurship.
