Boucheron Brings Black Cat Wladimir Back to Advertising Campaign: How the Jewelry House Turns a Fluffy Ambassador into a Symbol of Luxury
French jewelry house Boucheron has brought black cat Wladimir back for a new advertising campaign, turning jewelry pieces into an exaggerated playground. The cat, which became a brand symbol in 1978, once again combines the demonstration of haute joaillerie with humor and self-irony.
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