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Entrance to a new Novus store in Lviv featuring bold green branding and fresh berry imagery, symbolizing the chain’s strategic expansion into western Ukraine

Novus Ukraine: Strategic Capture of Lviv and Massive Expansion in the West

Economy 08/17/2026, 18:48
🛒 **Novus Ukraine** has executed its largest expansion in the West: opening 2 supermarkets in Lviv (3,200 sq.m). 📍 Locations: Chervonoj Kalyny Avenue and Zelenaya Street. 🤝 Strategy: Acquiring spaces from the "Arsenal" chain. 🍞 Focus on craft products and local manufacturers. 🚀 Next city: Ivano-Frankivsk (September 2026). Lviv has become the main magnet for retail investments.
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