#Digital Marketing

From August 24, 2026, YouTube introduces a unified view-counting standard for all formats: a video counts from the first frame. Monetization will remain unchanged, but terminology in the partner program will change.

🤖 VK has implemented a new AI model to create user "neuroprofiles." The system combines data from "VKontakte," "VK Video," and "VK Clips," analyzing behavior as a single sequence of events. 📊 The results are impressive: • Watch time in "Clips" increased by 5.5%. • Engagement (likes, sharing) increased by 5–15%. • Video ads generated 6.5 billion rubles (+68%). 💰 Development costs are estimated at 0.8–1.2 billion rubles. The technology allows for more effective monetization of the existing audience by creating additional ad inventory without attracting new users.

🛒 Retailers Walmart, Ulta, and Wayfair are changing their strategy: they are optimizing their sites for ChatGPT and Gemini to get traffic but refuse to hand over customer data to OpenAI. In 2026, revenue from AI shoppers is expected to reach $8 billion. OpenAI discontinued the Instant Checkout feature in March, leaving the right to the final sale with the stores. #Retail #AI #ChatGPT #Business