#Luxury Market

🚨 Historic record: first production Ferrari Luce sells for $40 million! 🏎️💸 🔹 RM Sotheby’s auction in Monterey became the stage for a unique event: the first unit of the Ferrari Luce electric supercar sold for $40 million—36 times its initial estimate! 🔹 Jony Ive’s design sparked debate, but the model’s exclusivity (chameleon paint, grey leather interior) made it highly sought after by collectors. 🔹 Proceeds will go to charity—a tradition of RM Sotheby’s auctions. 🔹 While classic models (e.g., 250 GTO at $48.4 million) still lead, the Luce proves: even Ferrari electric vehicles can generate record sums. 🔹 The 2026 quota sold out in under 2 months, but the question of the model’s long-term liquidity remains open. #Ferrari #Luce #Auction #ElectricCars #Luxury #RMSothebys