The Era of 'Ghost Lashes': Why Gen Z is Massively Abandoning Mascara in 2026
👁️ Is mascara going out of style? Gen Z is massively abandoning heavy makeup in favor of the 'clean girl' aesthetic. In 2026, demand for mascara dropped by 38%, and the 'ghost lashes' trend has even swept the wedding industry. Read why naturalness has become the main beauty right! #BeautyTrends #GenZ #Makeup
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