First production Ferrari Luce sells for $40 million: how RM Sotheby's auction turned the electric car market upside down
🚨 Historic record: first production Ferrari Luce sells for $40 million! 🏎️💸
🔹 RM Sotheby’s auction in Monterey became the stage for a unique event: the first unit of the Ferrari Luce electric supercar sold for $40 million—36 times its initial estimate!
🔹 Jony Ive’s design sparked debate, but the model’s exclusivity (chameleon paint, grey leather interior) made it highly sought after by collectors.
🔹 Proceeds will go to charity—a tradition of RM Sotheby’s auctions.
🔹 While classic models (e.g., 250 GTO at $48.4 million) still lead, the Luce proves: even Ferrari electric vehicles can generate record sums.
🔹 The 2026 quota sold out in under 2 months, but the question of the model’s long-term liquidity remains open.
#Ferrari #Luce #Auction #ElectricCars #Luxury #RMSothebys
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