#User Data

🤖 VK has implemented a new AI model to create user "neuroprofiles." The system combines data from "VKontakte," "VK Video," and "VK Clips," analyzing behavior as a single sequence of events. 📊 The results are impressive: • Watch time in "Clips" increased by 5.5%. • Engagement (likes, sharing) increased by 5–15%. • Video ads generated 6.5 billion rubles (+68%). 💰 Development costs are estimated at 0.8–1.2 billion rubles. The technology allows for more effective monetization of the existing audience by creating additional ad inventory without attracting new users.