#Web Analytics

Before launching paid ads, ensure your analytics trackers capture the entire visitor journey. Learn how to test your pages with real browsers, verify conversion goals, and filter out test traffic from reports.

An analysis of the inner workings of the "behavioral factor manipulation" market. How traffic exchanges turn into expensive services for site owners and why bots do not replace real users.

Overly aggressive bot protection frequently blocks real customers due to slow internet or non-standard browsers. We explore how to spot these errors before launch and why synthetic tests miss the problem.

An analysis of how the legacy traffic exchange 9Hits powers the entire web traffic manipulation market: from middlemen kitchens with heavy markups to legal developer crash tests.