Wildberries as metaphor: from civilian platform to military 'Roy.Market'

Woman walks past a Wildberries store — symbol of civilian commerce, against which Russia launched its military analog 'Roy.Market' to supply the front

The image shows the storefront of Wildberries, one of Russia’s largest e-commerce platforms. In the context of the article, it serves as a visual metaphor for the shift from civilian retail to the creation of a military counterpart — 'Roy.Market' — now responsible for logistical support and procurement for the front lines.

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