In Edinburgh, Scotland, an Afghan Hound named Samantha has turned into a true social media fashion icon. Her carefully curated outfits—turtlenecks, silk scarves, faux fur coats, and hairstyles matched to each ensemble—resemble pages from high fashion magazines with their precise colors, textures, and accessories. Behind this creative work is her owner, Bethany Plevri, who styles and photographs her beloved pet. Read more about the project in the article by Wave RBC.UA.
A Wardrobe Put Together Like a Fashion Atelier
Samantha's wardrobe blends classic pieces with playful details. In the photos, the dog wears turtlenecks, silk scarves, and faux fur outerwear. Every combination is thought out down to the smallest detail: the owner selects the palette and textures so the look feels cohesive rather than a collection of random accessories. It is this restrained aesthetic that sets the page apart from typical "cute pet photos" and makes it recognizable.
Hairstyles as the Finishing Touch
The looks are completed by hairstyles that highlight the long, silky coat characteristic of Afghan Hounds. A breed trait is the graceful silhouette and thick "trail" of hair, which creates a striking visual impact on its own. At the same time, caring for such a coat requires time and regular brushing, especially when the dog frequently wears clothing and accessories that can tangle the hair.
From a Hobby to a Recognized Project
Samantha gained popularity thanks to the page Afghan Hound in the City, where Bethany Plevri publishes photographs of her fashion experiments with her four-legged model. International media have already written about this unusual protagonist, and her looks have become an example of how a passion for style and photography can grow into an independent creative project with its own audience.
Why It Works
Samantha's story shows that fashion experiments do not necessarily have to be limited to human wardrobes. The combination of the Afghan Hound's breed signature, neat styling, and regular content turns a home hobby into a public media project. For the audience, this is entertaining and inspiring content, and for the owner, it is a way to build a recognizable visual language where the dog acts as a full-fledged "model".
