Chinese tech giant Alibaba has moved its video-generation neural network model Wan3.0 into public beta. The updated service, which had been undergoing closed testing on the Alibaba Cloud and Qwen Cloud platforms since early August 2026, is now available to a broad audience. The new version was released just days after the company raised approximately $10.2 billion in a stock listing on the Hong Kong Stock Exchange, underscoring the strategic importance of generative AI for the corporation.
Doubled Duration and Image Stability
The key technical update concerns rendering capabilities: Wan3.0 generates 1080p clips up to 30 seconds long, doubling the capabilities of the previous Wan2.7 version. According to the developers, the neural network preserves character detail, scene composition, and animation quality throughout the entire clip, and also allows adding voiceovers in various languages. This addresses one of the main problems of early video generators — quality degradation and "drifting" objects over time.
Working with Documents: A Presentation as a Video Source
The most notable feature of Wan3.0 is its expanded set of input data. In addition to text, images, audio, and video, the model works with web pages and documents, including files in PDF and PowerPoint formats. A user can upload a presentation or spreadsheet and receive a video that reflects the structure of the source material. This approach effectively turns the neural network into a tool for the automatic visualization of corporate materials.
A Business Tool in Disguise of a Creative One
Judging by its feature set, Alibaba's new product is aimed primarily at marketing departments and corporate communications teams, rather than at media content creators. At the same time, the developers claim the model is suitable for other use cases as well: creating social media clips, as well as simulation training in autonomous transportation and robotics. In essence, Wan3.0 is a business tool disguised as a creative one — and the pricing confirms this.
Pricing and Comparison with Competitors
The cost of using Wan3.0 is $0.05 per second of video at 480p, $0.1 per second at 720p, and $0.2 per second at 1080p. Thus, when creating a clip at the maximum available resolution, a user will have to pay $12 per minute. For comparison, the standard Google Veo 3.1 plan charges $0.4 per second of video, making Wan3.0 twice as cheap at the top resolution. This positioning highlights Alibaba's bet on mass corporate adoption rather than the premium segment.
