Actress Amanda Seyfried has officially become the new brand ambassador for jewelry house Tiffany & Co. According to Wave RBC.UA, citing the brand's Instagram account, Seyfried not only posed in Tiffany jewelry but also starred as the main character in the touching Christmas short film 'You&Me', shot as part of the house's holiday campaign.
Christmas Campaign and Brand Ambassador Selection
Seyfried joining the brand's roster of faces coincided with the launch of the holiday collection and Christmas advertising campaign. According to the video description, this season Tiffany & Co. ambassador Amanda Seyfried and her 'screen daughter' Ada celebrate memories, traditions, and strong bonds passed down from generation to generation. This narrative emphasizes the emotional rather than strictly product-focused positioning of the brand: jewelry is presented not just as a status accessory, but as a carrier of family history.
Plot of the 'You&Me' Short Film
The film was directed by Oscar nominee Derek Cianfrance. The story unfolds in modern-day New York and deliberately returns viewers to the atmosphere of 1990s Christmas. At the center of the plot is a Christmas ornament inspired by the iconic Bird on a Rock design. It demonstrates how a single gift turns into a family heirloom and becomes a way to pass down memories and traditions through generations.
Heritage of the Bird on a Rock Design
The Bird on a Rock figurine, which became the key object in the film, was specially created for the project in collaboration with production designer Karen Murphy. Its design is inspired by the work of French jeweler Jean Schlumberger, who created the original Bird on a Rock motif for Tiffany & Co. in 1965. Thus, the campaign connects the brand's modern history with its historical heritage stretching back to the mid-20th century.
Music and Jewelry on Screen
The soundtrack for the video is a new interpretation of the song 'You & Me Song' by the Swedish band The Wannadies, released in 1994, which further enhances the nostalgic connection to the 1990s era. On screen, Amanda Seyfried also wears a necklace from the HardWear collection featuring signature 18k gold links and diamonds; according to the brand's concept, this piece symbolizes the strength of love.
Context for the Brand
For Tiffany & Co., this campaign continues the line of 'emotional luxury', where the value of a piece of jewelry is determined not only by its material but also by the history it holds. Involving a recognizable actress with a warm, 'family-oriented' screen persona and working with an Oscar-winning director allows the brand to expand its audience beyond the traditional jewelry market and appeal to viewers who appreciate cinema and nostalgic narratives. Source: Wave RBC.UA, Instagram Tiffany & Co.
