Mark Gurman, the Bloomberg reviewer who typically focuses on the specifications and design of Apple's upcoming products, took a different approach with the foldable smartphone set to debut in September, opting instead for the firsthand impressions of early witnesses who managed to get their hands on pre-production units. According to him, the device, which could potentially cost around $2,000, is able to justify its price precisely thanks to the "pioneer" experience of those who got to know it before anyone else.

Firsthand Impressions

The review places a key emphasis on tactile and practical experiences. Even though it remains fairly thick when folded, the new foldable iPhone is small enough to fit in a pocket, which is an important argument in favor of everyday use for the foldable category. The device's hinge, according to the source, is particularly worthy of trust, as it is expected to withstand numerous opening and closing cycles without losing its reliability.

Display and Use Scenarios

The flexible display itself, witnesses say, not only allows more information to be shown when unfolded, with an interface reminiscent of iPad tablets, but also serves as a viewfinder when taking photos. This expands the screen's use cases and underscores that the device is positioned not simply as a "big phone," but as a multifunctional tool.

Compromises in Cameras and Biometrics

The otherwise progressive device has notable drawbacks as well. In particular, it lacks a telephoto camera, and the only available biometric authentication method is the Touch ID fingerprint sensor. The company, according to the source, was forced to abandon facial recognition (Face ID) due to the design constraints of the foldable form factor.

Impact on the Foldable Smartphone Market

The status of Apple's first foldable smartphone, many experts believe, will benefit not only the company's image but also overall demand for such devices. Competitors' foldable smartphones have been on the market for several years now, yet it is precisely Apple's entry into this segment that could attract the attention of the mass consumer. Moreover, by shaking up the market with a new product, Apple will be able to sell more traditionally designed smartphones, since the foldable device, given its potentially high price, will be within reach of only a few.

Contradictory Data

The provided sources show discrepancies in the device's working name: in the main body of the review it is referred to as the foldable iPhone Ultra, while in a number of other materials the product is mentioned under the name iPhone Fold. The $2,000 price is also presented as a potential estimate rather than an officially confirmed price. As of the time of writing, Apple has not officially confirmed the specifications or the price, so part of the data relies on leaks and impressions from pre-production units.