#Apple

Apple has cut more than 200 employees in its Vision Pro and Siri teams, redirecting resources toward the development of artificial intelligence, Bloomberg reports. The company has also raised prices on Mac and iPad and introduced leasing.

According to insiders Kosutami and Mark Gurman, Apple may bring the ceramic case back to the Apple Watch Series 12. The material has not appeared in the lineup since Series 6 and has always been the most expensive option.

In documents for regulators, Apple has acknowledged for the first time that judicial and regulatory initiatives against its commissions of up to 30% threaten its services revenue, which grew by only 12.1% for the quarter — below analysts' expectations.

The macOS 26.7 beta revealed Apple's HomePad smart display with 'Dials,' widgets, and a privacy feature, as well as AirPods with cameras, the HomePod mini, and a Siri remote. Two form factors of the device are expected.

Insiders and supplier documents confirm: the variable aperture in the iPhone 18 Pro Max will be exclusive, unavailable for the junior Pro model. Apple is repeating the strategy of dividing functions, forcing users to buy a large flagship for professional photography.

On August 19, 2026, a major Apple service outage occurred: users lost access to iCloud and Find My for two hours. Synchronization, geolocation, and developer tools were affected.

🍏 macOS Tahoe reveals Apple's plans until 2027! Found in the system code: 📱 iPhone Ultra (foldable) — release in September. 🎧 AirPods with camera — this autumn. 🏠 New Home Hub and smart camera. 💻 MacBook Pro with M6 chip and OLED screens. Full breakdown of leaks — in the article!

📱 Apple retained support for all iPhones with iOS 27, but left iPad, Mac, and Watch without updates. 🚫 Old gadgets will no longer receive new features but will get security patches. ⚠️ It is recommended to limit the use of devices without new OS support for sensitive data. #Apple #iOS27 #TechNews

🍏 Apple sent a record number of spyware warnings to users in 110 countries. Among those targeted were Ukrainian military personnel. Experts note the unprecedented scale of the attacks and urge users to immediately enable Lockdown Mode. 📱🛡️

🎧 Apple changes plans for AirPods Pro: revolutionary cameras and AI postponed to 2027. In 2026, the B790 model will be released with improved noise cancellation, but without cameras. The full B798 version with infrared sensors for spatial analysis will appear only a year later. Cameras are not for photos, but to assist Siri. 📉

📱 **iPhone 2026: How the Smartphone Changed in 5 Years?** Five years after the iPhone 13, Apple has completely rebuilt its lineup. The switch from Lightning to USB-C, the appearance of Action Button and Camera Control, and the implementation of Apple Intelligence have made smartphones unrecognizable. 🔹 **Screens:** Dynamic Island and Always-on Display are now the norm; ProMotion is in base models. 🔹 **Cameras:** 48 MP everywhere, 8x zoom in Pro, and 4K 120fps video. 🔹 **AI:** Siri in iOS 27 (2026) now understands context and works with neural networks. Full breakdown of the transformation in our longread. #Apple #iPhone17 #iOS27 #TechNews

🇺🇸 The Trump administration has banned Apple from buying memory chips from China amidst a global shortage. Commerce Secretary Howard Lutnick stated that "great American companies" should not save themselves at the expense of Beijing. However, Apple is testing CXMT and YMTC chips to avoid price hikes. Micron is lobbying for a ban, fearing competition. 📉 The memory shortage is hitting all industries, and new factories in the US are not coming soon. #Apple #Trump #TechWar #China #Chips

🍏 Apple reveals the commission rate for external links in iOS: 15% for everyone and 5% for small businesses. This is a response to the Epic Games lawsuit and part of the DOJ antitrust case. #Apple #EpicGames #TechNews

🚨 Apple warns users in 110 countries about spyware. Owners of iPhones and Macs received emergency notifications about hacking attempts by "mercenary" programs. Apple has updated the protection interface but has not yet named the clients behind the attacks. 📱 What to do if you receive such a notification? Read the details in our article.

🍏 Apple is preparing its first foldable iPhone for a presentation on September 8, 2026, but the sales launch may be delayed. 📉 According to sources, the company faces component supply issues and prolonged testing. 🌏 Buyers in Australia and other regions may have to wait for the new product for several months. 💰 The device's price is expected to be extremely high due to production complexity. ⚠️ Suppliers are divided: some speak of delays, others of adhering to the schedule.

📉 The US smartphone market is in shock: sales of devices under $100 plummeted by 64% in Q2 2026. 🧠 The main reason is the AI boom: cloud giants bought up all the memory, causing components to become more expensive. 🏆 Giants are winning: Apple, Samsung, and Motorola lost only 4%, while small brands lost 45%. 💰 Price shift: Samsung raised the price of the Galaxy A17 by $50. The $200–$300 segment tripled its market share. Is the era of cheap phones over?

🇺🇸 Trump Administration pressures Apple: Howard Lutnick states that using Chinese memory chips is unacceptable. Amid AI memory shortages and rising prices, Apple is testing products from CXMT and YMTC. 🇨🇳 US demands 35 countries choose a side in the AI race. ⚠️ Risk of exclusion from the coalition for dual cooperation.

📱 Apple officially declared iPhone X and MacBook Pro 2018 obsolete! 🛠️ Repairs at service centers are no longer possible. This is the end of an era for legendary devices that changed the industry. #Apple #iPhoneX #MacBookPro #Technology