Tech giant Apple has begun large-scale staff cuts across several key divisions, including the team developing the Vision Pro augmented-reality headset and the division responsible for the Siri voice assistant. According to Bloomberg, as reported by Techcrunch and other tech outlets, more than 200 employees were laid off in total. Around a hundred of them worked directly on the Vision Pro project, while the remaining roughly 100 positions fell within the Intelligent Systems Experience division, which handles Siri and the integration of artificial intelligence into the company's devices.
Scale and Structure of the Layoffs
According to the disclosed information, the cuts affected two strategically important areas. The Vision Pro team, which had been working for years, lost nearly a hundred specialists. The second division — Intelligent Systems Experience — is responsible for the development of Siri and the deployment of AI features across the Apple ecosystem. In an official statement, company management emphasized that it strives to grow the business in a way that delivers the best experience to users, and acknowledged that while new roles would be created during the restructuring, the reduction of some existing positions was inevitable.
Reasons: A Strategic Shift in Focus Toward AI
In the view of experts, the personnel decisions are linked to a change in Apple's priorities. Products such as Vision Pro were developed over several years but failed to fully meet market demand and did not recoup the invested resources on the expected scale. As a result, the company intends to redirect the freed-up funds and personnel toward more promising projects in the field of artificial intelligence. This move is expected to make the Apple ecosystem more intelligent and competitive in the future, against the backdrop of competitors strengthening their AI efforts.
Financial Context: Rising Costs, Prices, and Leasing
The personnel changes come against a backdrop of overall growth in the company's operating expenses. As reported by ixbt.com and other sources, as early as the beginning of summer 2026, Apple was forced to raise prices on Mac computers and iPad tablets. In parallel, a special leasing program covering all major hardware products was introduced to broaden the buyer base and cover the new costs. By design, this mechanism will allow consumers to purchase expensive gadgets on more favorable terms and lower the barrier to entry into the ecosystem.
Contradictory Data
Fact-checking revealed a minor discrepancy in wording between sources. The headlines of several outlets (including zamin.uz) refer to "hundreds" of cut jobs, whereas in detailed articles citing Bloomberg, a more precise figure appears — "more than 200 employees," of whom "nearly 100" worked in the Vision Pro team. Apple itself does not disclose the exact number of affected positions or publish a detailed list of divisions, so both versions essentially describe the same process, but with different levels of detail. The exact figures were not directly confirmed by the company at the time of publication.
What This Means for the Apple Ecosystem
Taken together, the layoffs, the price review, and the launch of the leasing program indicate that Apple is going through a phase of structural restructuring. The decision to release some resources invested in slowly recouping projects like Vision Pro and concentrate them on the AI direction is an attempt to preserve technological leadership amid rising costs. For users, this may mean tighter integration of artificial intelligence into Siri and other services, as well as more affordable device purchase terms through leasing, despite the increase in base prices for Mac and iPad.
