On September 28, 2026, during a massive attack on Kyiv, the creative workshop of renowned Ukrainian milliner Marta Kholod was severely damaged. The premises, which housed both the office and the brand's production facilities, were completely destroyed as a result of a direct impact. At this moment, the designer evaluates the damage as catastrophic, effectively nullifying three decades of professional efforts.

Chronicle of destruction and owners' reaction

Marta Kholod, whose name is well-known in both Ukrainian and international fashion circles, confirmed the incident through social media. In her posts, the designer demonstrated the consequences of the strike: only charred hat frames and building debris remained of the once-successful production site. Her husband, Axel von Wolf, highlighted the scale of the tragedy, noting that 30 years of meticulous work turned to ash in a matter of minutes.

Designer profile and cultural significance

Marta Kholod began her professional path in Kharkiv before moving to the capital, establishing her own brand in 2006. Her works have frequently represented Ukrainian culture on the world stage, including participation in prestigious events such as London Fashion Week. The destruction of such a production facility is not only a personal tragedy for the designer's family but also a significant blow to the cultural sector affected by the hostilities.

Contradictory data

In current reports, there is a variation in the description of the cause of the facility's destruction. Several sources, including specialized lifestyle publications, point to a "direct hit" caused by the aftermath of the Russian attack on Kyiv. Conversely, some expert platforms analyzing military reports focus on the use of jet-powered drones. Despite differences in terminology regarding the type of munition, all parties agree on one thing: the physical destruction of the workshop is a confirmed fact that occurred on September 28, 2026.

: A view of the destroyed workshop of Marta Kholod, where completed hat collections were stored.

The designer has now announced her intention to start over "from scratch," despite the heavy losses. This event has caused a wide resonance in the Ukrainian fashion community, with colleagues expressing solidarity with the affected brand and emphasizing the importance of preserving creative heritage during wartime.