On August 17, 2026, the automotive brand CHERY marks a milestone date — 20 years since its official debut on the Ukrainian market. This anniversary is not just a formality, but a symbol of long-term partnership with Ukrainian customers, dealers, and partners. Over two decades, the brand has evolved from a supplier of budget models to one of the market leaders, offering modern, technologically advanced crossovers and SUVs.
From First Models to Flagship Crossovers
Over the years, CHERY has undergone an impressive transformation. While the brand initially offered simple and affordable cars, its current lineup includes advanced TIGGO family crossovers equipped with intelligent safety systems, hybrid powertrains, and digital ecosystems. The company has consistently invested in its own research and development, creating vehicles that successfully compete in international markets.
Today, CHERY is not just a manufacturer but a global player, developing R&D centers worldwide and collaborating with leading industry engineers. The brand has held the top spot in the "Kantar BrandZ Chinese Global Brand Builders" ranking for nine consecutive years, confirming its status as one of the most successful Chinese brands on the global market.
90,000 Customers and 39 Dealerships
In 20 years in Ukraine, more than 90,000 CHERY vehicles have been sold. These cars have become part of the daily lives of thousands of Ukrainian families, used for travel, work, and new discoveries. The brand's official dealer network consists of 39 enterprises and branches, ensuring a high level of service, including the 24/7 CHERY ASSISTANCE service.
"SEI Automotive," the official distributor of CHERY in Ukraine, is part of the UKRAVTO GROUP structure. For two decades, it has consistently developed the brand, maintaining high service standards and building a modern customer ecosystem. Even during difficult times for the country, CHERY continued to operate, ensuring uninterrupted support for owners, delivery of new models, and warranty service.
Technology, Quality, and Customer Care
The brand's main concept — "Chery Family care" — focuses on family well-being and various scenarios of vehicle use. Modern CHERY models combine expressive design, cutting-edge technology, and a high level of comfort, meeting the expectations of the most demanding customers. The company actively invests in the development of eco-friendly transport, artificial intelligence, and autonomous technologies, shaping the future of the automotive industry.
Ukrainian consumers are increasingly choosing cars that combine modern design, high equipment levels, and reasonable cost of ownership. CHERY offers such solutions, ranging from economical SUVs for young families to flagship models with advanced technologies.
The Future of the Brand in Ukraine
"For us, twenty years in Ukraine is much more than an anniversary. It is a story of trust that we have created together with our customers, dealers, and partners. We are sincerely grateful to everyone who became part of this story. Ahead lie new models, new technologies, and new opportunities," noted the official distributor of CHERY in Ukraine.
The company plans to continue investing in the development of the brand in Ukraine, offering world-class vehicles and service that exceeds expectations. CHERY remains a reliable partner for Ukrainian motorists, confirming its long-term intentions to be part of the Ukrainian automotive market.
