Coolpad Cool X Wide: 10,000 Sales in Three Days — How the $150 Wide-Format Smartphone Became a Hit

Coolpad has announced that sales of its new Cool X Wide smartphone exceeded 10,000 units just three days after hitting retail. The device was unveiled to customers on November 8, 2026, and immediately became the first in the manufacturer's lineup to be positioned as a "wide-format" smartphone, featuring a non-standard 16:10 aspect ratio display. Such a result for a budget device priced starting at $150 suggests that the niche for devices with wider screens, focused on video viewing and reading, remains in high demand among the Chinese audience.

Display and Multimedia Potential

The central element of the Cool X Wide is a 6.38-inch panel with a resolution of 720 × 1158 pixels and a 90 Hz refresh rate. The 16:10 aspect ratio makes the screen noticeably more "square" than the conventional 19.5:9 or 20:9, which, according to the developers, enhances comfort when viewing content in landscape orientation and working with two applications in split-screen mode. The 720p resolution at a 6.38-inch diagonal is a compromise solution that keeps the price in the lower segment, but for the target audience using the smartphone primarily for messaging, social media, and video streaming, it remains acceptable. The 90 Hz frequency ensures smooth scrolling and animations, elevating the device to the mid-range level.

Camera and Body Design

The smartphone's main camera is equipped with a 50-megapixel sensor, a competitive parameter for the price range under 1400 yuan. The camera module bears the "AUTO FOCUS AI CAMERA" label, indicating the presence of autofocus and software processing with artificial intelligence. The body is available in three color options: white, black, and red (marketing images also show a rich magenta shade). The camera is located in a horizontal module with two ring elements and a separate lens ring, giving the back panel a recognizable silhouette.

Hardware and Battery Life

The Cool X Wide is powered by a MediaTek Helio G99 system-on-chip—a processor that has remained one of the most sought-after in the budget and mid-range segment for several years due to its balanced combination of performance and power consumption. The RAM follows the LPDDR4X standard, while the built-in storage uses UFS 2.2. For users who find the standard storage volume insufficient, there is support for TF memory cards up to 256 GB. Battery life is handled by a 4600 mAh battery, which provides a full day of usage under moderate load without needing a charge.

Pricing and Configurations

The Cool X Wide is offered in three trim levels. The base version with 8 GB of RAM and 128 GB of internal storage costs 999 yuan (approximately $150 USD). The mid-tier 8/256 GB option is priced at 1199 yuan, and the top-tier configuration with 12 GB of RAM and 256 GB of flash memory is 1399 yuan. Thus, the price range is about 400 yuan, allowing the buyer to select a configuration that suits their tasks and budget. For the Chinese market, where competition in the sub-1500 yuan segment is fierce, the 999 yuan price for a device with a 90 Hz screen and a 50-megapixel camera appears aggressive and, judging by the sales speed, has proven convincing for the end consumer.

Context and Prospects

Three days of sales and 10,000 units sold is a figure that can be considered a successful start for a budget smartphone with a non-standard form factor. Coolpad, historically associated with the corporate segment and bulk orders, has been actively expanding its consumer lineup in recent years, and the Cool X Wide is one of the first devices where the company has focused on a niche feature: the wide-format display. Whether this format will be repeated in future generations and whether a higher-resolution model will appear will become clear in the coming months. For now, the Cool X Wide confirms that even in a saturated Chinese smartphone market, there is demand for devices that offer not just "more megapixels," but a different approach to screen organization.