Following a prolonged controversy surrounding the Portuguese national team and the public announcement of his departure from international football, Cristiano Ronaldo appears to be firmly shifting his focus toward new career paths. On Thursday, the Portuguese star announced the start of production on the series "Day 1s," which he is developing alongside British director Matthew Vaughn, known for the films "Kick-Ass" and "Kingsman." Thus, one of the most recognizable athletes on the planet is taking a significant step toward television and personal media production.
Announcement on Instagram: First footage and cast
Ronaldo shared news of the project's launch on his official Instagram account, where he published a brief statement: "Exciting news! Production on my first TV show, Day 1s, has just begun. More news soon." In the same post, the star displayed an image of actor Damian Lewis alongside British rapper Dave, who is expected to join the cast, as well as a photograph from the locker room of the London club Brentford. These shots set the tone for the project and point to its football-British aesthetic.
Plot and Cast: The story of a football agent
Details about the project emerged earlier this year in July, when The Sun newspaper, citing a Portuguese-language source, reported on the series' development. According to the publication, the Al-Nassr forward is serving as an executive producer on the drama series, which revolves around a football agent in the United Kingdom; this role is expected to be played by Damian Lewis, star of the series "Homeland." The concept belongs to Darren Dein, an agent representing Thierry Henry, who, according to the British newspaper citing a source in the television industry, may also be part of the cast. Beyond his role in production, Ronaldo himself is reportedly expected to make appearances in several episodes.
UR•Marv Studios: First major launches
The series "Day 1s" is one of the first major projects for UR•Marv Studios—a company founded by Cristiano Ronaldo in partnership with director Matthew Vaughn in April 2025. This marks the transition of the Portuguese star from an ambassador and investor to a full-fledged media producer with his own portfolio of films. It is expected that in the coming days, the studio will present another project—the film "Stuntnuts," which will feature well-known actors such as Matt Damon and Chris Hemsworth.
Context: Why now
The announcement of the series comes at a time when Ronaldo is publicly distancing himself from international football following the conflict surrounding the national team, making the diversification of his career a logical step. Combining the roles of executive producer, potential cast member, and co-owner of the studio allows him to secure a position in the entertainment industry at both the content and business levels. For an audience used to seeing him on the pitch, "Day 1s" and subsequent UR•Marv Studios projects represent a new phase of the Portuguese star's public activity.
