Dakota Johnson and Alexander Skarsgard have released a new video sharing moments from the set of the Vendetta fragrance advertising campaign by Valentino Beauty. At the center of the video is a car and the actors' casual interaction between takes: they appear behind the wheel, exchange questions, joke around, and talk about each other. According to the WAVE publication (RБК-Україна), the material serves as a supplement to the main commercial film, allowing viewers to see how the work on the frame is constructed beyond the finished scenes.
A Romantic Thriller on Screen
The Vendetta campaign is built around the story of two lovers united by strong attraction, passion, and a desire for freedom. In the commercial film, Johnson and Skarsgard embark on a road trip together, and the cinematic atmosphere, as described by the source, resembles a scene from a romantic thriller. The video was directed by Romain Gavras, while the photo series for the campaign was created by the creative duo Inez&Vinoodh, emphasizing the brand's commitment to a cinematic visual language.
Behind the Scenes: The 'Between Takes' Video
A separate video labeled 'Between Takes' focuses on the actors' interaction outside of the main scenes. In it, Johnson and Skarsgard exchange questions, joke around, and share details about themselves, turning the promotional product into a more personal story and showcasing the chemistry between the campaign's leads. This format has already become a standard technique in fragrance marketing, where "live" behind-the-scenes content enhances audience engagement.
Two Fragrances, One Passion
The Vendetta collection consists of two compositions: the women's Vendetta Donna and the men's Vendetta Uomo. The first fragrance combines tuberose, red orange nectar, and sandalwood, while the second features ginger, cinnamon, patchouli, and woody notes. Both fragrances share the theme of passion, which forms the foundation of Valentino Beauty's advertising story and links the men's and women's versions into a unified concept.
Why Valentino Beauty Enhances the Image
According to the source, the popularity of Valentino fragrances is due to a combination of Italian aesthetics, expressive compositions, and recognizable bottle design. The brand translates the contrasts characteristic of its world into perfumery—elegance and boldness, classic and modern, tenderness and sensuality. An additional role is played by recognizable bottles inspired by the fashion house's codes and advertising campaigns with cinematic presentation. Thus, Valentino attracts not only with the fragrances themselves, but with a cohesive image—from composition and design to the story told by each campaign.
