Massive strike on logistics infrastructure
On August 5, 2026, a Russian strike on Rozetka's largest automated distribution center in Brovary caused significant destruction. The warehouse, which processed up to 100,000 orders a day, was seriously damaged, but the company managed to resume operations just two hours after the attack. This was made possible by an effective security system and the preparedness of employees for such situations.
During the strike, 92 employees were on the site; all were evacuated to a bomb shelter built back in 2022. The shelter withstood the impact of a ballistic missile and provided people with oxygen while a fire raged around them. Six employees injured during the first Shahed strike are completing their treatment. None of the people at the warehouse were harmed.
Staff optimization and business model transformation
Despite the successful evacuation and rapid resumption of work, the company is forced to undergo an accelerated transformation of its business model. Rozetka co-founder Irina Chechetkina stated that a significant reduction in the share of own sales and the development of the marketplace will be the key directions of change. This will require staff optimization, which will affect certain departments.
More than 1,000 employees worked at the Brovary facility. Most of them will be transferred to other warehouses, and the company is actively looking for new jobs for them. However, as Chechetkina noted, it will not be possible to offer alternative jobs to everyone in this situation. This will be a serious challenge for the company, but it must stand firm and adapt to the new conditions.
Financial losses and recovery prospects
According to company co-founder Vladyslav Chechetkin, the damage from the strike amounts to billions of hryvnias. Despite this, the company continues to operate and plans further development. The strike on the warehouse was part of a massive Russian attack, during which 28 missiles and 115 drones were used. Air defense forces were unable to completely stop the enemy ballistics, which led to serious destruction.
Contradictory data
While Irina Chechetkina emphasizes the successful evacuation and rapid resumption of work, some sources point to more serious consequences of the strike. For example, on the morning of August 1, occupiers attacked warehouse facilities on the outskirts of Brovary with drones, resulting in one death and several injuries. Online reports suggest these are warehouses of the online hypermarket Rozetka. This creates uncertainty regarding the exact scale of losses and the consequences of the attack.
Conclusion
The destruction of the Rozetka warehouse in Brovary was a serious blow to the company's logistics infrastructure. However, thanks to preparedness and an effective security system, it was possible to minimize human losses and quickly resume work. The company is forced to undergo an accelerated transformation of its business model, which will require staff optimization. Despite significant financial losses, Rozetka continues to operate and plans further development.
