"Song about the Crucian Carp" is now about animal rescue: Fima Konstantynovsky and UAnimals release a music video calling for adoption

Ukrainian comedian and TV presenter Fima Konstantynovsky, together with the animal rights organization UAnimals, has presented a new version of the hit "Song about the Crucian Carp". The musical joke, which became an internet meme, has this time turned into a social appeal: to adopt cats and dogs from shelters. The heroes of the video are animals that are still waiting for their families. This was reported by the entertainment project Styler (RБК-Україна) citing UAnimals materials.

From YouTube improvisation to a social music video

The history of the "Song about the Crucian Carp" began as a spontaneous improvisation on the YouTube show "Musical Broadcast" by the "Veterans of Space Forces" team. Later, Konstantynovsky, along with Artem Damnytskyi and Vlad Kuran, reworked the material into a full-fledged track and filmed the first video. The new version, created with the participation of UAnimals, was filmed at the Patron Pet Center adoption center featuring its wards. According to the organization, several animals that appeared in the frame found families even before the official premiere of the video.

Humor as a tool to attract attention

UAnimals PR Director Ksenia Shepelenko explained the concept of the campaign: the team wanted to talk about helping animals through music and humor, not just through heavy rescue stories. "Behind many rescue stories there is indeed pain, loss, and enormous difficulties, and we cannot bypass this. But at the same time, we want to show that we can talk about helping animals in different ways — not only through hard stories, but also through humor, music, and positive emotions," she stated. At the end of the video, viewers are invited to find the nearest shelter in their city and think about whether they are ready to take an animal home.

Konstantynovsky's personal story: from a dumpster to an assault brigade

The presenter's joining the campaign was not accidental. Together with his wife Liza, he raises two dogs. Shiva, who is now five and a half years old, was found by Liza as a puppy at a dumpster and taken home. The second dog, Sonic, came to the family in June 2026. Initially, the dog was named Druzhok (Pal) — soldiers of the 5th Separate Assault Brigade evacuated him from Druzhkivka, Donetsk Oblast. According to the story provided by UAnimals, in his previous family Druzhok ate pills and almost died, and the owners refused to take him to the vet. Animal defenders took the animal and delivered it to a clinic. Konstantynovsky and his wife, having learned about this, came for the dog — this is how Druzhok became Sonic and stayed with them forever.

The scale of UAnimals' work and the logic of adoption

According to UAnimals, every week the team evacuates from 30 to 50 animals from the combat zone. After the rescue, it is necessary to find a place under care for each of them. When a cat or dog from a shelter enters a family, a place is freed up for another rescued animal. That is why the campaign is designed to help not only the heroes of the video, but also the wards of shelters across Ukraine. "I know for sure how much love animals can give when you give them a home. Adoption is a big responsibility, it requires time, patience, and resources. But at the same time, it is the beginning of a happy story that can change the lives of both animals and humans," Konstantynovsky emphasizes.

Context: entertainment format as a social elevator

The campaign demonstrates a steady trend in the Ukrainian media space in 2026: entertainment formats are increasingly used to promote social initiatives. The Styler project, positioning itself at the intersection of entertainment and lifestyle, acts as a platform where a musical meme, the host's personal narrative, and the work of an animal rights organization are united into a single narrative. For an audience that might miss a serious call for help, a humorous music video with recognizable characters becomes a "soft" entry into the topic of adoption. As Konstantynovsky himself notes: "I really want more people to decide to take dogs and cats. Maybe someone will watch our video, laugh, and then think: why don't I take an animal too?"