A new feature has been launched in monobank's kids app — the 'Ask Parents for Money' button. Children no longer need to wait for the right moment to ask for money for sweets or some other small thing: a single tap in the app is enough. This is reported by RBC-Ukraine, citing a post by monobank CEO Oleksandr Kovalenko in Telegram, where he explains the logic behind the innovation and emphasizes that previously children had to 'catch their parents at the right moment,' explain how much money they needed and for what, whereas now the process has been reduced to a minimum.
How the feature works
According to the bank's leadership, the principle is extremely simple: the child taps the button, enters the desired amount, and adds a comment if they wish. Parents receive a notification in their app and can either transfer money to the child's card or decline the request. Parents are given 24 hours to respond, which gives them time to think the request over rather than making an impulsive decision.
Restrictions for children
To prevent the feature from turning into a tool for constant pressure on parents, a strict limit has been introduced: a child can make no more than five requests per day. As noted by the bank, this is done 'so as not to overdo it,' and pocket money, in their words, 'has never been this convenient.' Thus, the bank builds an element of parental control and discipline into the product, not just the child's freedom.
Context: 11 million customers
The launch of the feature comes against the backdrop of the bank's scaling: last week monobank reached the milestone of 11 million customers. Despite the war and the associated restrictions, the team, by its own account, continues its daily work on developing the product and expanding the ecosystem of services for users of different age groups.
monoBazar and ecosystem expansion
The new button is part of monobank's broader strategy to deepen the app's use cases. Earlier, the bank launched its own platform for selling items — monoBazar, where users can safely buy and sell goods with installments and minimal fees. The combination of such tools turns the app into a full-fledged financial and everyday environment in which kids' cards become not just a 'piggy bank,' but a channel for managed micro-transfers between generations.
