As of August 10, 2026, Ukrainian retailers have completed updating price tags for basic food products. An analysis of prices in the largest retail chains — Silpo, ATB, Novus, and Auchan — shows that most items in the basic consumer basket demonstrate high price stability. However, in certain categories, such as sunflower oil and eggs, significant fluctuations have been observed due to changes in market conditions.
Stability in the Cereals and Bakery Segment
In the bakery category, complete price stability is recorded. According to monitoring conducted on August 10, prices for main types of bread and pastries have not changed compared to the previous reporting period. This indicates a balanced flour market and stability in the logistics chains of the agricultural sector.
In the cereals segment, the Silpo chain confidently maintains leadership in the lowest price for buckwheat. Competition in this sector remains high: packaged buckwheat of the first category at ATB offers the lowest price thanks to an ongoing promotion. Meanwhile, bulk packages (900 g) in Novus and Auchan chains hold the best market price due to special offers, while portioned packages remain stable within the range of 20 hryvnias.
Price Dynamics for Eggs and Sunflower Oil
The most noticeable changes occurred in the segment of protein products and vegetable oils. In the category of refined sunflower oil, there was a change in the leader for the minimum price. If previously one set of players dominated, by August 2026 the situation changed, and consumers gained access to more favorable offers from other chains.
The situation with egg prices has also undergone changes. Earlier, in early August, a sharp decrease in cost was observed; however, by mid-month, the market stabilized. Current prices in supermarkets vary depending on the egg category and brand, but overall, the trend towards cheaper prices persists compared to peak values of previous years.
Contradictory Data
When analyzing the price dynamics of eggs, discrepancies arise regarding the dates of fixing changes. According to RBK-Ukraine materials from August 4, a "sharp cheapening" of eggs was recorded. However, the report from August 6 cites data stating that egg prices are around 30 hryvnias, which may indicate market volatility during the week or differences in calculation methodology (for example, comparing with prices from the previous year or current wholesale purchases). As of August 10, the exact figure for the average cost across the country varies depending on the region and specific retailer, requiring consumers to carefully study price tags.
Regional Features and Retailer Strategies
The largest chains use various strategies to maintain customer loyalty. ATB bets on aggressive discounts on essential goods, such as cereals, while Silpo and Auchan focus on optimizing prices for bulk packages. Novus, in turn, offers competitive prices on portioned products aimed at small families.
Experts note that the current pricing policy of supermarkets is aimed at minimizing risks for consumers in conditions of an unstable economic situation. Price stability for bread and cereals is a positive signal for the market; however, consumers should monitor the price dynamics of oil and eggs, which remain the most sensitive to external factors.
