One Basket — Four Prices: Styler Compares Products in ATB, Silpo, Novus, and Auchan

Ukrainian supermarkets offer different prices for the exact same set of basic products — ranging from 226 to 300 hryvnias. The Styler project by RBC-Ukraine conducted a comparative price analysis across four major retail chains — ATB, Silpo, Novus, and Auchan — as of November 9, 2026. The "basket" included five items: a kilogram of buckwheat groats, a 900g pack of milk, a dozen C1 category eggs, 500 ml of sunflower oil, and a bakery product. The result: the cheapest basket at Silpo costs 226.17 UAH, while the most expensive at Novus is 300.39 UAH. The difference between the extremes is 74.22 UAH, which is significant for everyday shopping.

Buckwheat: Nearly a Two-Fold Spread Depending on the Brand

Buckwheat groats became one of the most "expensive" goods in the checked set, and its price critically depends on the trademark and the store. At ATB, the "Rozumnyi Vybir" quick-cooking buckwheat kernel (1 kg) costs 85.90 UAH, whereas at Silpo, the similar weight and type of groats "Premia" is offered at 54.99 UAH. The difference of 30.91 UAH for the identical kilogram makes buckwheat the item with the highest relative spread in the basket. A shopper who chooses the ATB item will overpay almost twice compared to Silpo.

Eggs: A Promotion Does Not Always Mean a Deal

Dozens of C1 category eggs demonstrate another significant price spread. The lowest price was recorded at Silpo: the "Vid Dobroi Kurky" Freshness pack costs 39.19 UAH. At ATB, "Kvochka" eggs of the same size and category are sold for 68.90 UAH — 29.71 UAH more expensive. At the same time, ATB already has a 12% discount on these eggs (former price — 78.90 UAH), yet even the promotional cost remains twice as high as Silpo's offer. This is a clear example that a promo tag on the shelf does not guarantee the lowest price on the market.

Milk and Oil: Where the Savings Are and Where the Overpayment Is

Among the checked items, the most affordable milk turned out to be at ATB: the 1% fat ultra-pasteurized "Sova Linia" in a 900g package costs 39.90 UAH thanks to a 15% discount (base price 47.30 UAH). At Novus and Auchan, Yagotynske 2.5% milk of the same packaging costs 46.99 and 44.90 UAH respectively. Regarding sunflower oil (500 ml, refined), the leader in affordability is Auchan at 49.40 UAH for its own Auchan brand, while at Novus, "Shchedryi Dar" oil costs 64.62 UAH. The difference of 15.22 UAH for half a liter of oil can accumulate with regular purchases.

Bread and the Total Basket: How to Save Almost 100 Hryvnias

Among bakery products (350–400g), the most affordable was "Tsar-khlib" at Silpo — 18.01 UAH for 350g, whereas at ATB, Novus, and Auchan, similar items cost 25.79–25.90 UAH. Summarizing all five items within a single store, we get: Silpo — 226.17 UAH, ATB — 274.82 UAH, Auchan — 265.00 UAH, Novus — 300.39 UAH. If a buyer is willing to visit three different supermarkets and assemble a basket from the cheapest items in each category, the total amount drops to 201.49 UAH, which is 98.90 UAH less than the Novus receipt. At the same time, it is important to consider that these are goods from different manufacturers, and maximum savings require spending time traveling between locations.

Context: Prices in Ukraine and Europe

A comparison with European markets shows that Ukrainian prices for basic products are gradually approaching Polish ones. According to Glavred, 500g of bread in Warsaw costs about 27.26 UAH (2.49 zlotys), while in Lviv a loaf of comparable weight costs 30.40 UAH. 1 kg of wheat flour in Poland is 25.07 UAH compared to 26.80 UAH in Ukraine. The gap is narrowing, but for a number of items, Ukrainian supermarkets remain more expensive. All prices cited in the Styler review are taken from online catalogs of the chains as of November 9, 2026, and may vary depending on the city, specific store, product availability on the shelf, and current promotional status.