Russian computer clubs are demonstrating steady revenue growth and attracting more new visitors. According to fresh data from the Esports Industry Development Association (EIDA), in the third quarter, the median revenue of a single club reached 795,000 rubles per month, which is 5.5% higher than the figures for the same period last year. Experts note an 11% increase in the total number of gaming sessions and a 7.4% growth in the influx of new guests, confirming sustained high interest in the entertainment industry.
Financial performance and spending growth
The median revenue per guest per month averaged over the quarter increased by 10% to 1,200 rubles. The influx of new visitors grew from 194 to 208 people per club, while an increase in the return rate of regular customers is also recorded. The total number of gaming sessions increased on average to 2,700 per month per location, and the number of sessions per guest jumped immediately by 15.7%, crossing the mark from 4 to 4.6 sessions during the reporting period.
Regional leadership and capital positions
Curiously, regions outside Moscow and St. Petersburg confidently lead in terms of revenue, new user influx, and visit frequency. From April to September, Primorsky Krai became the leader in median monthly revenue of a single club with an indicator of about 1.3 million rubles. It was followed by North Ossetia (1.2 million rubles), as well as Oryol Oblast, Zabaykalsky Krai, and the Yamalo-Nenets Autonomous Okrug (about 1.1 million rubles). The capital took only sixth place with a result of 1 million rubles per club, and St. Petersburg was on the eighth line with 950.1 thousand rubles.
Market prospects and expert evaluations
Representatives of EIDA emphasize that the industry retains serious potential for further scaling. This is planned to be achieved both by involving new gamers who have not previously used club services and by opening new venues in small towns and regions where there is a shortage of alternative entertainment formats. Experts regard the positive dynamics during the summer period as a crucial signal of market stability.
