Meta has officially released its new personal AI assistant Muse, designed specifically for iPad tablets. The long-awaited standalone app release comes exactly one month after the successful launch of the mobile version, which has already surpassed 6.6 million downloads worldwide.
Features and Growing Popularity
According to developers from the tech giant, the助手's rapid growth in popularity is driven by the ability to connect personal user accounts for deep automation of daily tasks. The service effectively helps monitor incoming emails, manage schedule meetings, control bill payments, as well as book restaurant tables and order groceries in real time.
In the tablet version, creators significantly expanded the list of third-party services and platforms that users can authorize to extend functionality. Alongside standard working services, Meta has also expanded its list of retail partners. The Muse intelligent assistant can now independently search for items and make online purchases on popular retail platforms, including sites like Best Buy, Gap, Sephora, Walmart, and Wayfair, acting strictly on behalf of the user.
Contradictory Data
However, during operation, the technology encountered unexpected technical challenges. When executing automatic transactions and search queries, the assistant periodically faces blocks from websites themselves. Modern e-commerce security systems often mistakenly perceive the advanced AI agent as a malicious autonomous bot and restrict access to catalog pages. At the same time, analytics note a rapid surge in Meta's app positions in the official App Store: while some sources record high rankings in the US segment due to ecosystem launches, others point to the urgent need to resolve security issues with website owners.
Solutions and Industry Standardization
To promptly resolve this issue, Meta's management initiated the development of a fundamentally new unified open technology standard in cooperation with key industry partners. The implementation of this promising protocol is expected to allow personal AI assistants to officially and securely identify themselves before accessing web resources, helping businesses easily distinguish useful automated agents from potentially dangerous spam bots.
