The popular Ukrainian reality show "Top Model a la Ukrainienne" captivated millions of viewers for several years, discovering new faces and launching the careers of ambitious guys and girls. For the winners of various seasons, the project became a powerful springboard, but the participants' life paths diverged in the most unexpected ways: some continued to conquer world catwalks, others radically changed their field of activity, and some faced the need to make difficult moral and life choices in the harsh realities of the present.
Background and triumph of the first winners
Samvel Tumanyan wrote his name into the project's history by becoming the first male winner in the updated show's first season in 2017. Following his onscreen triumph, he actively developed his modeling career by signing a contract and working in Shanghai, while also trying his hand at music. Over time, the focus of his life shifted toward family: in May 2025, Samvel became a father for the first time, welcoming a son named Robert with his wife Anastasia. Meanwhile, second-season winner Yana Kutishevska moved to Kyiv after her 2018 victory, participated in large-scale shoots, and even visited New York. However, she later completely changed her professional vector, switching to creating digital models and artificial intelligence.
Controversial data
The status and activities of certain show winners spark serious public discussions and inconsistencies in the media space. In particular, Yana Kutishevska found herself at the epicenter of attention after the full-scale invasion because she resides in the Russian Federation and refrains from making any public comments regarding the war in Ukraine. This circumstance drew sharp condemnation from the Ukrainian audience community and former colleagues, contrasting with the patriotic stances of other project participants who chose to stay in their homeland and support their compatriots.
Life and career of other winners
The fates of Malvina Chuklya and Tetyana Bryk turned out differently, demonstrating resilience and dedication to their passions. Malvina, who won the third season while on maternity leave, continued to develop her unique style, participated in entertainment TV projects like "Shopping Goddess," and currently lives in Chernivtsi, running a personal blog. In turn, "Super Top Model a la Ukrainienne" winner Tetyana Bryk successfully combines modeling with medicine and a media career: during the pandemic, she worked in a hospital and conducted PCR tests, and by 2026 she took part in the second season of the show "Traitors" on the SWEET.TV platform, continuing to develop in the field of cosmetology.
