A significant briefing on the development of rural tourism and the international recognition of Ukrainian territories took place in Kyiv. The event was part of the first visit by the head of UN Tourism to Ukraine in the last decade. The central focus was the discussion of the 'Best Tourism Villages' initiative, under which Ukrainian communities demonstrate high potential for attracting foreign guests and preserving cultural heritage.
Success Story: Four Winners of 2024–2025
Following the competitive campaigns of 2024 and 2025, Ukraine can already boast four settlements that have received this prestigious international status. Among the winners are the Carpathian gem Kolochava (Zakarpattia region), Urych (Lviv region), as well as Vorokhta and Synyvirska Polyana (Ivano-Frankivsk and Zakarpattia regions, respectively). These territories have become an example of how local initiatives can gain global recognition.
New Challenge: Five Candidates for the 2026 Title
This year, Ukraine is not stopping at its achievements and has presented five new nominees to the international competition. The results of the competition are expected to be announced in October 2026. Community representatives emphasize that participation in the competition is not just a fight for a title, but a way to announce themselves on the world stage, drawing attention to the unique culture and nature of Ukrainian villages.
Economic and Image Impact of the Status
Receiving the status of 'Best Tourism Village' has far-reaching consequences for the development of territories. As organizers and community representatives noted, this recognition opens doors to new international partners, investments, and cultural exchange. The status becomes a catalyst for economic growth, allowing for infrastructure development, job creation, and the preservation of traditions.
Word from Leaders: The Example of Kolochava
Vasyl Hudynets, the head of the Kolochava community, shared his experience, noting that tourism has long been one of the key components of the village's economy. According to him, international recognition has given a powerful impetus to development. 'If you were heading straight to the village of Kolochava today, from today onwards you will be heading to the best tourist village in the world,' emphasized Hudynets, demonstrating confidence in the potential of his territory.
