On November 19, 2026, the Ukrainian adaptation of the popular Belgian adventure reality show Destination X will premiere on the SWEET.TV platform. Ten contestants, including well-known artists like Olena Topolya and Michelle Andrade, will set off on an unpredictable journey across the country to compete for a grand prize of 500,000 hryvnias.
Format specifics and game rules
The uniqueness of the project lies in the conditions the contestants face: they travel across Ukraine in a black double-decker bus with fully tinted windows. To ensure participants cannot see the surrounding area, the organizers utilize special blindfold glasses. At each new location, the heroes must search for hidden clues, analyze landscape details, and solve strategic challenges to pinpoint their exact location — the so-called "Point X."
Participants and expert opinion
The competition features ten people from various professions, which adds an element of psychological gaming and intense intellectual confrontation to the show. The project is hosted by the well-known musician and KADNAY frontman Dmytro Kadnay. According to Volodymyr Zavadyuk, head of SWEET.TV Originals, the program's key mission is not just to offer viewers high-quality entertainment content but also to demonstrate the incredible diversity of Ukrainian landscapes.
Impressions from star participants
For many contestants, the project became an opportunity to rediscover the country. Michelle Andrade admitted that her active touring schedule previously did not allow her to fully explore Ukraine's regions, as an artist's life is often limited to the "bus-venue-hotel" route. Participation in Destination X helped the singer see previously hidden locations and sparked a genuine desire to continue traveling around the country independently in the future.
Significance for the TV market
The launch of the local version of Destination X is an important step for the streaming service SWEET.TV within its strategy of developing original shows. The format combines elements of a travel blog, strategy, and extreme competition, which sets it apart from other entertainment projects. The success of this adaptation may set a new trend for the production of intellectual-adventure content in Ukraine in 2027.
