The fashion house Valentino Beauty has unveiled a new visual campaign marking the launch of the Vendetta fragrance duo. The stars of the cinematic story are Dakota Johnson and Alexander Skarsgård, who in a seductive video embody two facets of passion — sensuality and instinctive strength. According to reports by WAVE (RBC-Ukraine), the campaign tells a story of irresistible attraction, freedom, and discovery, while the Vendetta fragrances become its continuation in the form of a perfumery composition.
A Cinematic Story of Passion and Instinct
The new campaign is built as a cohesive visual narrative in which the actors do not merely pose but live through a story of mutual attraction. The central idea is a play of opposites: two characters and two fragrances, united by a common plot about instinct, intensity, and freedom. It is precisely this contrast that forms the foundation of the campaign's visual language and links the commercial video with the Vendetta fragrance line.
Vendetta Donna: Dakota Johnson's Floral Sensuality
Dakota Johnson represents the Vendetta Donna fragrance — a sunny, sensual composition centered on tuberose. According to the brand's description, the fragrance combines the brightness of floral notes with a warm, almost enveloping sensuality, making it the "feminine" side of the duo and reflecting the character of the heroine in the video.
Vendetta Uomo: Alexander Skarsgård's Spicy Woody Depth
Alexander Skarsgård became the face of Vendetta Uomo. The composition is built around fresh ginger, warm spices, and woody notes that, according to the brand's statement, create a rich and expressive trail. This fragrance forms the "masculine" side of the duo — instinctive strength and magnetic depth, contrasting with the floral line of Donna.
The Duo as a Play of Opposites
Together, Vendetta Donna and Vendetta Uomo tell a story of instinct, intensity, and mutual attraction. The contrast between the floral warmth of one fragrance and the spicy-woody depth of the other turns the perfumery duo into a single narrative, and the campaign into a cinematic statement about passion and freedom. Thus, the launch of Vendetta is positioned not simply as the release of new fragrances, but as a continuation of the visual story embodied by Johnson and Skarsgård.
