Ukrainian women pay great attention to their wardrobe, striving to make every look noticeable and expressive. Famous Ukrainian designers and founders of the Vorozhbyt & Zemskova brand, Olena Vorozhbyt and Tetyana Zemskova, shared this in an interview with RBC-Ukraine's lifestyle project WAVE.
Features of Ukrainian Style and Love for Details
According to Olena Vorozhbyt, Ukrainian women strive to combine many expressive elements in their outfits, including heels, jewelry, bright makeup, and shiny details. The designer noted that women want to get everything at once, choosing the best for their appearance. In turn, Tetyana Zemskova compared this approach to Western Europe, where everyday wardrobes are often chosen more spontaneously and simply.
Tetyana Zemskova emphasized that Ukrainian women think about both their own comfort and the impression they make on others. Sometimes looks may seem excessive, but this demonstrates attention to themselves and respect for their interlocutors. Such an approach sets Ukrainian women apart from residents of other European countries who prefer more restrained minimalism.
Why Men Spend More on Clothes Than Women
During the interview, the designers touched upon the topic of men's wardrobe expenses, noting an unexpected trend. Olena Vorozhbyt expressed the opinion that modern men may spend more money on clothes than women. This is due to the complexity of manufacturing technologies for men's items and the desire to purchase quality branded products.
As a clear example, Vorozhbyt cited expensive wristwatches and the large number of shoes purchased by men. According to her, while two or three pairs of shoes may cover a woman's basic needs, this is clearly not enough for a man. Such an attitude demonstrates a growing interest in fashion and style among the male audience.
Significance of Fashion Trends and Wardrobe Perception
An analysis of the opinions of leading Ukrainian designers provides a fresh perspective on consumer habits and the evolution of style in society. The desire of Ukrainian women to look bright reflects their internal need for self-expression through clothing and accessories. At the same time, the men's market segment is also changing, where clothing ceases to be purely functional and becomes an object of serious investment.
