Ban on Objectification: EBU and EAA Introduce Strict Rules for Filming Female Athletes
🇪🇺 The European Athletics Association (EAA) and EBU have introduced strict rules for TV companies prohibiting the sexualization of female athletes.
📄 The 23-page "Raising the Bar" guide restricts the work of camera operators and directors.
🏃♀️ Holly Bradshaw, Ivana Španović, and Blanka Vlašić were involved in developing the rules.
🛡️ The goal is to protect against cyberbullying and shift the focus from appearance to results.
Read more →