On 22 September 2026, the London Fashion Week season came to a close in London, and its final note was the Burberry Spring 2027 collection show. The British house, which traditionally closes the main London runway, presented a line called "In Bloom" ("В расцвете"), in which the brand's signature tartan check was woven, for the first time on such a scale, with vibrant floral and botanical prints. Creative director Daniel Lee worked on the collection in close collaboration with the legendary British textile designer Celia Birtwell, whose handcrafted patterns became the visual core of the entire line.

Collaboration with Celia Birtwell: from the archives to the runway

Celia Birtwell, whose name in the world of textile design has long become a synonym for British craftsmanship, created a series of hand-drawn graphic patterns for the collection. Among the key motifs were mimosa, lavender, bilberry and other floral and botanical elements, which Birtwell adapted to the scale of runway looks. The designer also drew on her own archival prints featuring her signature "funny faces," which adorned knitwear and accessories, adding a playful, almost narrative note to the collection. On the runway, these patterns took the form of voluminous embroidery on dresses and skirts, small-scale prints on trench coats, and blurred botanical motifs on coats.

Reimagining the iconic check and a focus on outerwear

Particular attention was paid by Daniel Lee to Burberry's iconic check, which he did not merely preserve as a recognizable brand code but reimagined in dialogue with Birtwell's floral graphics. Outerwear took centre stage in the collection: from classic trench coats to models in silk taffeta and faille with voluminous hems, pleats and a deliberately "crumpled" effect. Certain variants were crafted from light, semi-sheer fabric and embellished with embroidery in such a way that they blurred the line between outerwear and a dress. Footwear in the line also received decorative elements echoing the botanical theme.

Colour palette and the menswear portion of the collection

The "In Bloom" palette is built around lavender and burgundy tones, complemented by bright accents of yellow, pink, green and blue — colours evoking a summer garden in full bloom. The menswear portion of the collection drew inspiration from street style: it included suits, shirts and classic trench coats with floral and botanical motifs, as well as jeans, checkered pieces and printed sweatshirts. Thus, Daniel Lee struck a balance between the feminine romance of the botanical patterns and the masculine utilitarian aesthetic characteristic of Burberry.

Stars at the show

The Burberry show gathered a number of notable figures in the front row. Particular press attention went to Rosie Huntington-Whiteley, who appeared in a latex look, as well as Jason Statham, whose presence at the London show became one of the evening's most talked-about moments. Both artists became part of the collection's visual narrative, underscoring its connection to British pop culture.

Contradictory data

In a number of sources the collection is referred to as "Summer 2027," whereas in Burberry's official materials and in the main body of the text the designation "Spring 2027" is used. In the fashion industry these terms are often used as synonyms (spring/summer), although strictly speaking "Spring" denotes a spring line. The difference is terminological in nature and does not affect the content of the collection. On all other facts — the creative director's name, the collaborator's name, the collection's title and the list of motifs — all verified sources are in full agreement.