On August 17, 2026, screenshots of Google's advertising materials appeared online, inadvertently revealing a new device—a fitness tracker with a rectangular screen. The gadget was spotted in promotional videos for the Pixel 11 series, although the company has not officially announced it. This incident sparked a wave of discussions among tech bloggers and analysts, who believe it is the long-awaited successor to the Fitbit Charge 6.

Design and Specifications

According to the published images, the new tracker features an elongated rectangular screen with rounded corners. This distinguishes it from the round Pixel Watch 5 and the completely screenless Fitbit Air. No physical buttons are visible on the device's body, indicating touch-based control. The color palette includes Olive and Fog shades, matching the new Pixel 11 series.

Interface and Functionality

The screen shows a compact adaptation of the Pixel Watch graphical interface, suggesting the presence of basic smartwatch functions. The device is expected to occupy a middle ground between the basic screenless Fitbit Air tracker and the fully functional Pixel Watch 5 smartwatches, offering health tracking for users who need a display.

Probable Fitbit Charge 7

Analysts believe the device is the successor to the Fitbit Charge 6 lineup, released almost three years ago. The appearance of the device in several promotional videos reduces the likelihood of a rendering error or the accidental use of test graphic resources. This indicates that Google is indeed preparing to launch a new product.

Contradictory Data

Some sources suggest that the device might be a test version not yet ready for mass release. Others claim it is a full-fledged product to be presented soon. There is currently no official reaction from Google; the company is refraining from commenting on the mention of the unannounced device in promotional materials.

Market Impact

The emergence of a new fitness tracker could significantly impact the wearable device market. Google is likely aiming to expand its product lineup and offer users more options. This could pose a serious challenge to competitors like Apple and Samsung, which are also actively developing their lines of smartwatches and fitness trackers.