Prices for everyday products in Ukrainian supermarkets vary significantly depending on the trademark, manufacturer, and current promotions. To find out how much an identical set in terms of quantity and packaging actually costs, Styler (a RBC-Ukraine project) checked the price of five basic goods across four major retail chains — ATB, Silpo, NOVUS, and Auchan — on November 12, 2026. The comparison included milk, eggs, sunflower oil, buckwheat groats, and bread, with the total cost of the resulting basket ranging from 209.17 to 288.43 UAH, meaning the difference between the cheapest and most expensive basket was 79.26 UAH.

How the comparison was conducted

Uniform selection criteria were applied to all chains: the same product category, identical packaging weight or volume. This makes it possible to compare the cost of a specific set, although the products themselves may differ in manufacturer, composition, thermal processing method, and other characteristics. Some of the listed prices include temporary promotional discounts. Price data were taken from the online catalogs of ATB and Silpo, while offers from NOVUS and Auchan came from the Zakaz.ua service. Importantly, the results do not mean that products in general are more expensive or cheaper in one chain compared to another; they reflect the cost of specific items on a specific day.

Milk and eggs

In the milk category, products with a fat content of 2.5–2.6% in 900g packages were compared. At Silpo, Halychyna UHT milk "Z chystykh Karpat" (2.5%) cost 39.99 UAH with a 37% promotional discount (regular price 63.49 UAH). At Auchan, Lukavytsia pasteurized milk (2.6%) was offered for 41.50 UAH, while at ATB, Svoya Liniya UHT milk (2.5%) cost 42.90 UAH with a 20% discount (former price 53.70 UAH). For first-category C1 eggs in 10-piece packages, the gap was the largest: at Silpo, "Vid dobroi kurky" eggs under the Svizhist trademark cost 39.19 UAH, whereas at ATB, Kvochka eggs cost 68.90 UAH with an active 12% discount (previously 78.90 UAH).

Oil and buckwheat groats

In the category of 500 ml refined sunflower oil, the cheapest option was at Auchan — Auchan oil for 49.40 UAH, followed by ATB Svoya Liniya for 53.13 UAH, Silpo Premiya for 56.99 UAH, and NOVUS Shedryi Dar for 64.62 UAH. Regarding buckwheat groats (quick-cooking kernel, 1 kg), Premiya at Silpo cost 54.99 UAH with a 15% discount (former price 64.99 UAH), while Auchan groats cost 81.30 UAH.

Bread and total basket

In the bakery products category, packaged items weighing 350 g were compared. The cheapest was "Formula smaku" bread (white wheat sliced) at Auchan — 15.10 UAH, followed by Silpo "Tsar-khlib" "Prezydentskyi" — 18.01 UAH, NOVUS "Tsar Khlib" "Palanga" — 28.49 UAH, and ATB "Kulynychi" "Herkules" (toast bread with bran) — 33.60 UAH. Since bread differs in composition and recipe despite having the same weight, this comparison shows the cost of specific items rather than a difference in prices for fully identical goods. Having summed up all five items (900 g milk, a dozen eggs, 500 ml oil, 1 kg groats, 350 g bread), Styler found the total cost of the set to range from 209.17 to 288.43 UAH depending on the chain.

Limitations of the comparison

The final result is influenced by the prices of individual brands and current discounts. The prices recorded on November 12, 2026, may vary depending on the city, specific store, product availability, and promotion periods. Thus, the material reflects a price snapshot on a single day based on uniform selection criteria, rather than a steady difference in price levels between the chains.