On November 10, 2026, the Styler editorial team (a RBC-Ukraine project) monitored current price tags on the websites of Ukraine's four largest retail chains: ATB, Silpo, Auchan, and Novus. The goal of the check was to determine the cost of an identical set of five basic products: bread, ultra-pasteurized milk, category C1 chicken eggs, buckwheat groats, and refined sunflower oil. The results showed that even when purchasing products of identical categories, the total amount can differ by more than 60 hryvnias depending on the chosen supermarket.
Bread and milk: how promotions change the final price
In the bakery category, products weighing between 350 and 400 grams were selected for comparison. The most affordable was the «Tsar-khlib» «Preidentskyi» capital bread at Silpo — 18.01 UAH for 350 g. At ATB, «Herkules» toast bread with bran (350 g) cost 25.90 UAH, at Auchan «Kyivkhlib» «Zolotystyi» sliced baton (380 g) was 25.80 UAH, and at Novus «Marka Promo» «Ukrainskyi» sliced bread (400 g) cost 25.79 UAH. The spread in this category was almost 8 hryvnias. Regarding milk (900–950 g packages), the situation was more dynamic due to ongoing promotions: at Auchan, «Yahotynske» 2.5% milk (900 g) sold for 44.90 UAH instead of 67.40 UAH, at Novus a similar product cost 46.99 UAH instead of 61.99 UAH, whereas at Silpo «Selianske» «Osoblyve» milk (950 g) cost 68.99 UAH without a discount, although buying two packages reduced the price to 56.90 UAH each.
Eggs and buckwheat: maximum gap between chains
It was in the category of C1 chicken eggs (per dozen) that one of the most significant differences between stores was recorded. At Silpo, «Vid dobroi kurky» «Svizhist» eggs cost 39.19 UAH, while at ATB they were on sale for 68.90 UAH instead of 78.90 UAH. The difference between these two items exceeded 29 hryvnias per pack. Buckwheat groats (1 kg) demonstrated an even more contrasting picture: at Silpo, fast-cooking «Premia» groats cost 54.99 UAH on promotion instead of 64.99 UAH, while in some chains the price per kilogram reached significantly higher values, confirming that the final basket depends heavily on specific promotional conditions on the day of purchase.
Sunflower oil: from 49 to 65 hryvnias per half-liter
The final comparison item was refined sunflower oil in a 500 ml volume. The most affordable was Auchan's private label oil at 49.40 UAH. At ATB, «Svoya Liniia» oil cost 53.13 UAH, at Silpo «Premia» — 56.99 UAH, and at Novus «Shchedryi Dar» deodorized — 64.62 UAH. The difference between the cheapest and most expensive options in this category was almost 15 hryvnias, which forms a noticeable difference in the family budget with regular purchases.
Total basket: Silpo is cheapest, Novus is most expensive
Summing up the cost of the five products in each chain, the editorial team received the following picture: the lowest amount is at Silpo, 238.17 UAH; in second place is ATB at 273.73 UAH; at Auchan an identical set will cost 281.50 UAH; the maximum cost is recorded at Novus at 300.39 UAH. The absolute difference between the minimum and maximum amounts was 62.22 UAH. At the same time, the authors emphasize that the comparison was made for specific product items that differ in brands, recipes, milk fat content, and package weight. Therefore, the results are not a universal indicator that one chain is always cheaper than another across the entire assortment. Prices also depend on the city, stock availability, and the validity period of promotional offers, making an up-to-date price check before shopping a necessary step for every consumer.
