Nvidia has officially denied media and insider reports claiming that production of the flagship GeForce RTX 5090 graphics card has been halted. Rumors regarding the model's discontinuation intensified after it disappeared from the inventory of several American retailers, but the company has assured that shipments of the card will continue. A public comment on the matter was made at the RTX Spark Launch Party in Taipei, where Nvidia Senior Vice President Jeff Fisher directly addressed accusations that the company had allegedly stopped allocating GB202 GPUs for its flagship GeForce lineup.
Management Statement: 'Nvidia Will Continue Shipments'
Speaking to journalists and partners, Jeff Fisher acknowledged that there are indeed certain supply chain constraints, but emphasized that this does not mean production has stopped. "The supply chain (production capacity) is indeed somewhat constrained, but Nvidia is doing everything possible to bring products to the market. Despite the existence of other chip options for the RTX 5090, its production is definitely not discontinued. Nvidia will continue shipments. This is very important," he stated. Thus, the company effectively separated two points: yes, capacities are constrained, but no, production has not stopped and will not be stopped.
Where the Discontinuation Rumors Came From
Information regarding the termination of RTX 5090 production originated from several independent channels. Initially, two well-known hardware insiders reported the wind-down of manufacturing. Subsequently, BenchLife claimed that Nvidia had stopped allocating new batches of GB202 chips for gaming graphics cards. Later, PC Games Hardware confirmed this information, citing sources in retail, distribution networks, and among Nvidia's manufacturing partners. The combination of these signals, reinforced by the card's disappearance from some store shelves, made the rumor persistent enough for company leadership to deem a public denial necessary.
Capacity Constraints and Priority of AI Orders
Fisher did not explain why such diverse sources received similar information about the fate of the GB202, nor did he disclose details regarding future shipment volumes or what proportion of GPUs will be allocated specifically for the GeForce lineup. Previous reports had already indicated that artificial intelligence companies were purchasing RTX 5090 graphics cards by the pallet. Nvidia's latest statement contains neither a hint that such bulk purchases will cease nor an indication that priority in shipments will be given to regular gamers. This leaves the key question of how limited capacities are distributed wide open.
The Price Issue: From €2,099 to €6,699
Price affordability remains a separate problem. The official retail price of the GeForce RTX 5090 starts at $1,999 in the US and €2,099 in Europe. However, on October 15, PC Games Hardware recorded a minimum market price in Germany of €6,699 — more than triple the recommended price. Jeff Fisher provided no explanation regarding this price gap and gave no indication whether the card's availability will improve in the coming months. Against this background, the denial of production termination looks like an attempt to stabilize market expectations, but without specifics on shipment volumes and priorities, it fails to answer all the questions raised by end consumers.
