A tragedy has struck the fashion industry: Presley Gerber, the only son of supermodel Cindy Crawford and businessman Rande Gerber, has died at the age of 27. The news of his death was announced on September 20, 2026, and confirmed by a family representative. According to information obtained from the Los Angeles County medical examiner's office, Presley died at a rehabilitation center, however the exact cause of death has not yet been determined as of publication — the forensic autopsy is still ongoing.

Circumstances of Death and the Family's Statement

According to information citing the Los Angeles County forensic examination, death occurred within the walls of a rehabilitation facility. Final conclusions on the cause of death will only be drawn once the autopsy procedure is complete, so any assumptions at this time remain unconfirmed. A representative of the Crawford-Gerber family issued a statement to TMZ, in which relatives appealed to the public to respect their privacy. "The family is asking for privacy during this very difficult and painful time," the statement read.

Modeling Career: From Debut to Luxury House Runways

Presley Gerber followed in his mother's footsteps and chose a career in the fashion industry. He began working at the age of 15, signing a contract with one of the world's largest agencies — IMG Models. His runway debut took place in 2016 at a Moschino show. He subsequently walked for brands such as Dolce & Gabbana, Burberry, Bottega Veneta, Tommy Hilfiger and Ralph Lauren, and appeared in advertising campaigns for Calvin Klein, Celine, Pepsi and Omega. In 2018, Presley, together with his mother, recreated her iconic 1992 Pepsi campaign, originally created for the Super Bowl.

Open Battle with Addiction

In recent years, Presley Gerber spoke publicly and candidly about his struggles with mental health and addiction, which made him one of the prominent voices in the discussion of mental health in the fashion industry. In August 2026, his sister, model and actress Kaia Gerber, in an interview with Vogue, spoke about her brother's long battle with addiction and noted that she was proud of his openness in sharing his own experience. These public statements make his death especially resonant for the audience that had been following his story.

Family and Context

Presley was born in 1999 in California. He was the only son of Cindy Crawford and Rande Gerber, and the older brother of Kaia Gerber. In the wake of the tragedy, the family has maintained a restrained position, limiting itself to a request for privacy. The editorial team continues to monitor official statements and the results of the forensic examination, which may clarify the circumstances of what happened.