As of Thursday, September 17, 2026, changes in the price lists for basic food products have been recorded across Ukrainian supermarket chains. According to RBK-Ukraine monitoring, the largest price fluctuations over the past 24 hours affected three items: bread, chicken eggs, and milk. Analysts compared promotional and budget offers in the four largest chains — Sillpo, ATB, Novus, and Auchan — to track shelf-level dynamics. Overall, the day's picture showed less a mass price increase than a rotation of budget items and targeted promotional campaigns, while a number of stable products kept their prices at the previous day's level.
Bread: a swap of budget items on the shelves
In the bread category, notable reshuffling of the most affordable offers took place over the course of a day. In the Sillpo chain, the previous budget item — 'Dniprovskyi' (550 g for 11.99 UAH) — disappeared from the promotional shelves. In its place came 'Sumska Palianytsia' in a 350 g pack at 14.59 UAH, which in effect means a rise in the per-kilogram cost while formally retaining its 'budget' status. At Novus, a similar substitution happened from the other side: the promotional 'Tsar Khlib' at 24.99 UAH gave way to a 'Marka Promo' item in a 509 g pack. Thus, in both cases the consumer is offered a different product rather than a direct price change on a familiar brand.
Eggs: a slight drop at Auchan and a new budget option at Novus
In the chicken egg category, moderate price movement was recorded. At Auchan, individual C1-category eggs dropped from 5.40 to 5.20 UAH per piece, which translates to a decrease from 54.00 to 52.00 UAH per dozen. At Novus, meanwhile, a more affordable item appeared: a dozen 'Marka Promo' eggs is offered at 70.48 UAH, whereas the day before the cheapest alternative there had been 'Yasensvity' at 72.99 UAH per dozen. The difference of 2.51 UAH per pack is small, but for regular shoppers it set a new price benchmark at the lower end of the category.
Milk: a targeted promotion at Novus
The most noticeable price movement over the past day occurred in the milk category, but it affected only one chain. At Novus, a promotional campaign was launched on ultra-pasteurized 'Zhytomyr Dairy Plant' milk with 2.5% fat in a 900 g pack: the price fell from 53.99 UAH to 34.99 UAH. For comparison, the day before the cheapest item in this chain in a 900 g volume had been milk at 37.79 UAH, meaning the promotional discount is about 19% off the previous minimum. In the other tracked chains — Sillpo, ATB, and Auchan — milk prices did not change over the day.
Buckwheat and sunflower oil: full stability
Unlike bread, eggs, and milk, the prices of buckwheat and sunflower oil as of September 17 remained fully at the September 16 level across all four chains. Promotional buckwheat at Sillpo still holds at 54.99 UAH per kilogram, and the cheapest sunflower oil in a 0.5 l pack at Auchan costs 49.40 UAH. The absence of changes in these categories confirms that the price dynamics for basic products at this point is selective rather than systemic.
Context: expectations of an autumn rise versus short-term stability
The moderate dynamics observed on the day of monitoring — targeted price drops and item rotation — contrasts with the broader forecasts for the autumn period. According to industry estimates published on September 16, 2026, a seasonal rise is expected ahead: eggs may increase by 15%, meat by 10%, and bread by a further 10%. Thus, the slight drop in egg prices at Auchan and the swap of budget bread items recorded on September 17 more likely reflect the chains' short-term promotional activity than a reversal of the long-term price trend. For the consumer, this means that current discounts and substitutions in the product lines should be viewed as a temporary window rather than as a sustained cheapening of the shopping basket.
