A major event is brewing in the computer industry. According to fresh data, Apple plans to radically update its entire Mac lineup. The company intends not only to present new generations of processors but also to transition its PCs to OLED displays and redesign specific models to make them more efficient for working with artificial intelligence.

This information was confirmed by tech analyst Mark Gurman in a report for Bloomberg, as cited by RBK-Ukraine. The global transformation of the Apple ecosystem will affect both flagship devices and budget segments.

MacBook Ultra: The Era of OLED Screens

The most significant innovation will be the appearance of the first Apple laptops in history with touch-sensitive OLED screens. The new premium series, known by the code names K114 and K116, will be released under the working name MacBook Ultra. The release of these devices is expected at the end of this year or in early 2027.

In addition to flagships, changes will affect other popular lines as well:

  • MacBook Pro: The base 14-inch model will receive an update with the M6 processor this fall. A fully redesigned version based on the new generation M7 chips will be released in 2027.
  • MacBook Air: 13- and 15-inch models will be updated based on M6 chips in 2027. The transition of this line to OLED displays is scheduled for approximately 2028.
  • MacBook Neo: The next version of the affordable laptop is being prepared. It will feature the A19 Pro chip (which will debut in the iPhone 17 Pro), increased RAM capacity, and new body color options.

Updates for iMac, Mac mini, and Mac Studio

The update plan also extends to desktop computers. New iMac all-in-ones based on M5 chips are expected to be released this fall. In the long term, Apple plans to equip this type of device with OLED panels as well.

Compact models will also receive an upgrade: new Mac mini configurations with M5 Pro and M6 processors are being tested. As for the Mac Studio, it will be presented on M5 Max and M5 Ultra chips.

Supply chain issues and price increases

Despite ambitious plans, the company is facing serious challenges in the supply chain. Due to high demand from AI developers and a global shortage of memory chips (DRAM), shipment dates for current models are delayed by several months. The exact release dates for new generations depend directly on the stabilization of component supply.

Economic consequences are already being felt. In June, Apple raised prices on Mac computers. Against the backdrop of rising RAM costs and the launch of official equipment leasing programs, analysts predict a possible increase in the cost of new models from the Cupertino developers.