On November 3, 2026—the day of the US midterm congressional elections—French artist Joanie Lemercier published photos and videos of an unusual light action on Instagram. Using a powerful laser projector, he added the word "OUT" to the "TRUMP" sign on the facade of the Trump International Hotel in Las Vegas. The footage shows the additional word appearing next to the hotel's capital letters, forming a political message. This was reported by Wave RBC.UA, citing the artist's account.
How the Projection Was Prepared
According to Lemercier, the action was prepared in advance. Weeks before the event, the artist and his team rented a room opposite the hotel building, which provided a direct line of sight to the facade. From there, at a distance of about 200 meters, the laser projector was directed to "imprint" the message onto the building. The artist emphasized that the technical preparation took considerable time and required precise calculation of the beam trajectory and the angle of incidence on the facade surface.
Why This Specific Date Was Chosen
Lemercier explained his choice of date by stating that he considers the US midterm elections crucial for international politics. That is why the results of the action were published on voting day rather than earlier or later. Thus, the artistic statement was tied to a specific political event and gained additional resonance at a time when global attention is focused on the American elections.
Who Is Joanie Lemercier
Joanie Lemercier is a French artist and visual creator who works with light, projections, and digital technologies. He is known for large-scale light installations that combine art, architecture, and modern technology into a unified statement. A distinct area of his work is environmental activism: Lemercier's pieces address climate change and the impact of human activity on the environment. Actions on building facades and urban light interventions are a characteristic format of his practice.
It is worth noting that the publication is based on materials posted by the artist himself on social media and retold by Wave RBC.UA. No independent confirmation of the projection by third parties is provided in the sources, but the authorship and technical description of the action come directly from the organizer.
