On November 12, 2026, Kyiv will host the UCSC MRKTNG AWARDS 2026, the award ceremony of the Ukrainian Council of Shopping Centers (UCSC) professional prize, celebrating the best marketing cases of Ukrainian shopping malls. According to RBC-Ukraine citing a press release from the organizers, ticket sales for the event are already open, and the exact venue will be announced later for security reasons. The award is being held for the second time and is positioned as a key marketing event for the shopping mall and retail industry.
Concept and European Standard
According to the organizers, the concept of UCSC MRKTNG AWARDS is based on the European SOLAL AWARDS, and the evaluation of submitted cases involves an independent professional jury. Its members include Ukrainian and European experts in marketing, retail, and development. This format, UCSC notes, allows for a transparent professional assessment of projects and compares them at a unified level of quality.
How Cases Are Evaluated
This year, 38 cases have been submitted for the award from leading shopping centers across Ukraine. Each project is reviewed individually based on five criteria: goals, implementation, innovation, results, and budget. The organizers emphasize that the determining factor is not the scale of the shopping center or the size of the campaign expenses, but the quality of the idea, its execution, and the achieved results. According to the jury, this approach allows projects to be evaluated by common criteria regardless of the resources available to the teams.
Networking and Participants
The event will bring together representatives of shopping centers, development companies, retailers, and other industry stakeholders. The ceremony is also viewed as a networking platform for top managers of development companies, shopping mall executives, retail representatives, and the marketing community. Maksym Havryushyn, Head of the Ukrainian Council of Shopping Centers, noted that the award provides an opportunity to see how shopping center marketing is changing in Ukraine, what solutions teams choose, and what results they manage to achieve. "It is important for us to create a space for the professional evaluation of cases, experience exchange, and getting acquainted with colleagues' practices. We hope that this year's ceremony will become another opportunity for market specialists to discuss the results of their work and new approaches to shopping mall marketing," he stated.
Safety and Venue
The organizers indicate that the specific location in Kyiv will be announced later for security reasons. At the same time, the chosen venue provides the opportunity to safely continue the event during an air raid alert, which the organizers call an important condition for holding the event in current realities.
How to Buy Tickets
Ticket sales for the UCSC MRKTNG AWARDS 2026 ceremony are ongoing; participation costs and detailed prize information are available on the official event website. The award aims to recognize projects that demonstrate effective approaches to working with the audience and developing shopping centers, and, according to UCSC, to become a regular point of professional dialogue for the retail and development market.
