On September 19, 2026, the pre-order campaign for the new generation of Apple devices officially launched in Ukraine. According to RBC-Ukraine, citing the latest price lists from major domestic retailers, the first customers will be able to receive their gadgets as early as September 25. The lineup for this generation includes the flagship iPhone 18 Pro and iPhone 18 Pro Max smartphones, the Apple Watch Ultra 4 and Apple Watch Series 12 smartwatches, as well as the AirPods 5 wireless earbuds in two configurations.
iPhone 18 Pro flagship series: price tiers
The centerpiece of the pre-order campaign was the release of the top-tier iPhone 18 Pro and iPhone 18 Pro Max smartphones. According to retailer price lists, the flagship model in the maximum storage configuration reaches 164,999 hryvnia. Price differentiation within the series follows Apple's classic scheme: the larger the internal storage, the higher the final device price. Specific rates for each storage capacity were published by retailers in their online catalogs on the day pre-orders opened.
Apple Watch Ultra 4 and Series 12: wearable devices
In the wearable electronics segment, Ukrainian buyers gained access to the flagship Apple Watch Ultra 4 in the GPS + Cellular configuration with a 49 mm case — the cost of this configuration is 49,299 hryvnia. The variant with the Titanium Milanese Loop band is priced at 54,199 hryvnia. The main Apple Watch Series 12 line is available in several configurations, allowing customers to choose a model suited to various use scenarios — from everyday wear to professional sports.
AirPods 5: two configurations
The AirPods 5 wireless earbuds are also available for pre-order in two configurations. The base version of the AirPods 5 is offered at a price of 8,599 hryvnia. The model with a case that supports wireless charging (AirPods 5 with Wireless Charging Case) costs 9,899 hryvnia. The 1,300 hryvnia difference is due solely to the wireless charging feature in the charging case.
Purchase terms: installments up to 25 payments
Ukrainian customers of retailers selling the new Apple products can take advantage of an installment program of up to 25 payments. This significantly reduces the monthly financial burden when purchasing a flagship smartphone costing over 100,000 hryvnia. Specific interest rate terms and minimum down payment requirements vary depending on the particular retailer and the chosen banking partner.
Context: Apple's seasonal strategy in the Ukrainian market
The start of pre-orders on September 19 and the first shipment date of September 25 fully align with Apple's long-standing strategy for the global launch of its autumn product cycle. For the Ukrainian market, this means that domestic retailers have synchronized their supplies with the global schedule, confirming the brand's stable presence in local retail. The availability of installments and a broad lineup — from smartphones to wearable devices and accessories — indicates that Apple continues to view Ukraine as a full-fledged market for the new generation of its products.
