Yandex Market and CDEK merge pickup points: customers of both services now served at one location

On November 10, 2026, it was announced that a strategic agreement had been reached between two major players in the Russian logistics and e-commerce market — Yandex Market and the transport company CDEK. The partners have agreed to jointly use pickup points (PVZ), which will allow owners of points from both companies to serve customers of both delivery services at a single physical location. In essence, a customer arriving to collect a parcel from CDEK will be able to simultaneously receive an order from the Yandex Market marketplace without wasting time visiting a separate pickup point.

Financial model of integration with zero upfront investment

A key condition of the partnership is the absence of any initial investment required to connect the second service. Owners of CDEK pickup points who decide to integrate Yandex Market order fulfillment will receive 2.5% of the value of issued marketplace orders. In turn, Yandex Market partners who add CDEK fulfillment receive a fixed payment of 40 rubles for each issued transport company order. This model, according to both sides, minimizes financial risks for entrepreneurs already operating in the pickup point sector and makes customer base expansion essentially cost-free.

Expansion of the 'Together' multi-brand format

The collaboration between Yandex Market and CDEK fits into a broader strategy to develop the 'Together' multi-brand format, which allows order pickup to be organized within an existing business — whether it be a store, a workshop, an auto repair shop, or a gas station. This approach enables entrepreneurs to utilize existing facilities, staff, and infrastructure without spending money on separate rent or creating additional jobs specifically for parcel handling. The 'Together' format thus gains another major participant, strengthening its competitiveness in the last-mile market.

Company stances: multifunctionality and network expansion

CDEK emphasized that merging services turns pickup points into multifunctional service centers that can generate revenue from multiple companies simultaneously. According to the company, this increases the economic sustainability of each individual pickup point and reduces the owner's dependence on the order volumes of a single operator. Yandex Market added that the partnership will significantly expand the network of places where customers can pick up orders from different delivery services, simplifying the logistics process for the end consumer and increasing the overall convenience of the service.

Context: competition in the last-mile market is intensifying

The deal between Yandex Market and CDEK comes against a backdrop of intensifying competition for customer traffic in the order pickup segment. Major marketplaces and transport companies are increasingly looking for ways to reduce the costs of maintaining their own networks of pickup points while simultaneously increasing coverage density. Shared use of space and personnel allows both sides to optimize operating expenses without losing service quality. For the end consumer, this means that the number of locations where one can pick up parcels from different services will increase, while waiting times and logistics costs will decrease.

What this means for entrepreneurs and buyers

For owners of existing pickup points in both networks, the agreement offers the opportunity to increase point profitability without capital expenditures: it is enough to connect the second service and start issuing orders from both operators. For buyers, in turn, the process of receiving parcels is simplified — instead of visiting two different pickup points, one is sufficient, where orders from both Yandex Market and CDEK are handled simultaneously. Thus, the partnership touches all three links of the chain: the logistics operator, the partner entrepreneur, and the end consumer, creating economies of scale for each of them.